Sales of specialty, craft, and small-market beers have improved dramatically in sales, many of the traditional, full-calorie beers that were once the staples of most breweries have fallen behind. In the five years ending in 2011, sales of Budweiser, which was once the top-selling beer in the country for years, have fallen by 7 million barrels.
Sales of Michelob are down more than 70%. Based on data provided by Beer Marketer’s INSIGHTS, 24/7 Wall St. reviewed the nine large — or once-large — beer brands with a five-year decline in sales of 30% or more.
What are people drinking instead? Light beer and microbrews.
Nine Beers Americans No Longer Drink - 24/7 Wall Street
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