IBC, AMSTERDAM, September 11 /PRNewswire/ -- Alcatel-Lucent (Euronext Paris and NYSE: ALU) has signed a turnkey equipment and services contract with 3 Italia, a leading 3G mobile operator in Italy and the first DVB-H Mobile TV operator in the world, to expand and optimize its broadcast Mobile TV network throughout Italy. Alcatel-Lucent's solution for 3 Italia, based on its DVB-H terrestrial transmitters, its remote monitoring system and including network integration services, will enable 3 Italia to increase the indoor and outdoor coverage of its broadcast Mobile TV network, while optimizing network efficiency for enhanced Mobile TV service delivery. As a result, 3 Italia's subscribers will enjoy attractive television programs - such as football matches, movies, music and reality shows - with an improved mobility and service continuity.

Alcatel-Lucent will extend and increase the density of 3 Italia's DVB-H terrestrial transmitters network across Italy, enabling 3 Italia to offer broadcast Mobile TV services to its 8.45 million UMTS customers. Furthermore, the seamless integration of Alcatel-Lucent's Mobile TV terrestrial transmitters into 3 Italia's existing mobile sites, as well as new sites, and a new powerful remote monitoring system, enables 3 Italia to protect its previous investments, while achieving significant savings in capital and operational expenditures.

"As end-users increasingly demand enhanced entertainment services that are on the move, operators need to transform their network while protecting their investment. By enabling 3 Italia, which is the first DVB-H Mobile TV operator in the world, to expand and optimize its existing DVB-H network in Italy, Alcatel-Lucent is delivering upon its commitment to accelerate the advent of Mobile TV for the mass market, whichever the mobile broadcast technology," said Pierre Barnabé, President of Alcatel-Lucent's activities in France, Iberia & Italy. "This new contract confirms Alcatel-Lucent's ability to offer and integrate innovative and future-poof wireless network solutions that can support a broad range of blended service applications including Mobile TV services."

The Alcatel-Lucent solution for 3 Italia is based on its 9600 DTH, future-proof multi-standard digital terrestrial transmitter that can deliver DVB-T and DVB-H broadcast solutions, as well as a smooth evolution to DVB-SH. These transmitters have been designed and optimized according to the specific requirements of mobile operators and can easily be integrated into their mobile sites. Alcatel-Lucent's solution also includes its remote monitoring system, as well as professional services such as network integration, project management, installation and commissioning, and repair and maintenance. For more information on Alcatel-Lucent's Unlimited Mobile TV solution: http://www.alcatel-lucent.com/mobiletv

DVB-H: Digital Video Broadcast - Handheld

About 3 Italia

3 Italia - The Hutchison Whampoa Group's Mobile Media Company, won a UMTS license in Italy in 2000, commenced offering its services in 2003 and is now the leader of the UMTS market in Italy - with over 8.45 million customers - thanks to a wide offer of multimedia, video communication and internet services, in addition to entertainment, music, information, cinema, sport and Mobile TV. After acquiring the national license as digital TV operator in 2005, the following June 3 Italia launched the first Digital Mobile TV based on DVB-H technology in the world, broadcasting on a mobile exclusive basis in Italy all the matches from the FIFA World Cup 2006. 3 Italia has also established itself on the cutting-edge of third generation mobile technology (3G) development by launching the first HSDPA commercial offer in Italy and implementing HSUPA to access broadband in mobility with data transmission speeds of up to 7.2 Mbps in download and 1.4 Mbps in upload. In June 2007, 3 Italia launched X-Series, the first all-inclusive offer that extends several of the core applications and features of the broadband Internet to third generation mobile handsets. In October 2007, 3 Italia and Skype launched 3 Skyephone, the first mobile phone offered to the mass market and specifically studied for free Internet calls, that lets people using Skype through an embedded software. Finally, in June 2008, DVB-H free channels and free Internet thus become the cornerstone for 3 Italia's "cross-medial" strategy, conceived to offer TV and the Internet in mobility, in a single pocket and personal object, combining non specialized TV, thematic channels, TV 2.0, social networking and the whole rich internet world. For more information visit http://www.tre.it, http://www.la3tv.it or http://www.3xseries.it.

About Alcatel-Lucent

Alcatel-Lucent (Euronext Paris and NYSE: ALU) provides solutions that enable service providers, enterprises and governments worldwide, to deliver voice, data and video communication services to end-users. As a leader in fixed, mobile and converged broadband networking, IP technologies, applications and services, Alcatel-Lucent offers the end-to-end solutions that enable compelling communications services for people at home, at work and on the move. With operations in more than 130 countries, Alcatel-Lucent is a local partner with global reach. The company has the most experienced global services team in the industry, and one of the largest research, technology and innovation organizations in the telecommunications industry. Alcatel-Lucent achieved revenues of Euro 17.8 billion in 2007 and is incorporated in France, with executive offices located in Paris. For more information, visit Alcatel-Lucent on the Internet: http://www.alcatel-lucent.com

Alcatel-Lucent Press Contacts: Régine Coqueran, Tel: +33(0)1-40-76-49-24, regine.coqueran@alcatel-lucent.com; Mark Burnworth, Tel: +32(0)3-240-38-81, mark.burnworth@alcatel-lucent.com; Alcatel-Lucent Investor Relations: Rémi Thomas, Tel: +33(0)1-40-76-50-61, remi.thomas@alcatel-lucent.com; Tom Bevilacqua, Tel: +1-908-582-7998, bevilacqua@alcatel-lucent.com; Tony Lucido, Tel: +33(0)1-40-76-49-80, alucido@alcatel-lucent.com; Don Sweeney, Tel: +1-908-582-6153, dsweeney@alcatel-lucent.com