BEIRUT, February 23, 2011 /PRNewswire/ -- AM Financials s.a.l. (http://www.amfinancials.com) announced that it won a prestigious award from World Finance magazine's awards for the "Online Broker of The Year 2011" in the Middle East and North Africa. This third award in less than a year is nothing but another demonstration for AM Financials commitment to being a truly global financial institution. World Finance Publication, which recognizes brokers and financial institutions who provide superior financial services internationally, gave the award obelisk to Mr. Mohammed Al-Hamidi, Managing Director of AM Financials, in a filmed interview (http://youtu.be/wvfa1Qd-4RY) conducted by Hywel Jones, formerly of the BBC. The video covered the award winning and discussed the popularity of online trading in the MENA region; the interview was conducted at World Finance designated media centre at the London Stock Exchange.

"Our mission is to be a world-class financial services company that helps investors achieve their financial goals. This award makes us confident that we are on the right track to be the first global market place for clients to invest their funds in the MENA region," said Mohammed Al-Hamidi. "We thank our large community of investors for their trust and for helping us win this award that recognizes the company's achievements in the financial sector."

To select the winners, World Finance magazine utilizes an independent panel of judges and analysts. Companies that are shortlisted are nominated and put forward by the magazine's extensive readership through an online voting system. This panel of independent judges and analysts carry out extensive research into the nominated entities, and then finally select the winners.

"To know that we were nominated and chosen from hundreds is a big honor for us. This award is the result of our determined pursuit for excellence and the highest focus on continuous improvement for our products and services," Al-Hamidi added. "Success in financial services and recently in online trading is not only noticed by our customers, but is recognized by World Finance magazine."