PARIS, November 10 /PRNewswire/ --

Airsavings, the global leader in ancillary revenue development for low-cost airlines, has launched an innovative ancillary revenue platform called Privilege Outlet. The industry-first program attracts passengers through invitation-only online sales, featuring designer and name brand labels (Guess, Lacoste, Diesel etc.) with discounts of 30-70% off. Privilege Outlet, by providing passengers with an attractive, invitation-based option for mile accumulation and redemption, has created a powerful additional ancillary revenue stream for airlines while creating frequent flier programs that are wanted and viable again.

The new airline ancillary revenue program combines the fastest-growing retail trend -- private sales -- with one of the most consistent-performing aspects of the airline business -- the loyalty program. Since 2005, private sales in Europe have grown from zero to euro 500 million (2007), with expected growth of another 30% over the next 12 months. Airsavings' new program aims to revolutionize traditional frequent flier programs by providing distinctive and exclusive retail opportunities to participants, and providing airline clients with valuable customer preference information -- a process which has been proven to build trust and enhance loyalty.

Privilege Outlet is part of Airsavings' goal to provide next-generation e-commerce capabilities and online ancillary revenue solutions for airlines. Until now, most airlines have only looked at the big three in ancillaries -- hotels, car hire and insurance. But Privilege Outlet will change that to the big four. We expect this program to deliver much higher margins than other traditional ancillaries, while banking on increased brand perception through association with trusted brands, says Raphael Bejar, Airsavings' CEO and chief architect of the program.

In a soft launch during mid-October 2008, more than 40,000 invitations were sent to airline passengers who had expressed interest in receiving special offers. The initial response generated nearly 44% more income than the airline's ancillary revenue staple -- travel insurance -- would have generated from the same number of passengers transacting directly on an airline's website.

Airlines receive commissions for every sale on www.privilegeoutlet.com, and have almost immediate access to a dynamic and innovative loyalty program at no cost. Overall, these key drivers are helping to increase the sales of ancillary services, creating more revenues for the airline.

At a time when there is much uncertainty surrounding the airline industry, Privilege Outlet promises to bolster brand loyalty in a market increasingly defined by price. For airlines, it represents the best option for improving passenger perception of their brand and the ability to generate revenues outside of their core offering. For consumers, it represents a renewed enthusiasm for interaction with airlines and a new, exciting way to obtain value from their loyalty to a single airline brand.

In this way, Privilege Outlet has the potential to revolutionize the airline industry when loyalty and profits mean the most.

For more information about Airsavings' Privilege Outlet, visit www.airsavings.net, or contact Vanessa Horwell at vanessa@thinkinkpr.com or +1-305-776-8817.

Vanessa Horwell, +1-305-776-8817, vanessa@thinkinkpr.com for Airsavings