LONDON, September 24 /PRNewswire/ --

Electronic Ink, a design consultancy dedicated to improving the way people interact with technology, environments and one another, today announced that it has expanded its full-service London office, according to Harold Hambrose, CEO and founder of the 18-year-old firm based in the U.S.

The new London office serves clients throughout Europe, including Microsoft, E.ON UK, British Petroleum, National Grid, AstraZeneca, IBM, GlaxoSmithKline, Sungard and Barclays PLC. Electronic Ink has worked steadily in the UK and Europe since the company was founded in 1990.

"The expansion of our presence in London is a significant milestone for Electronic Ink and for the growing recognition of our capabilities and expertise in areas such as user interface design, usability and human factors and business process analytics for organizations throughout Europe," said Hambrose.

"Additionally, our growth in London coincides with an increasing interest by companies to maximize the investment they've already made in their IT/Enterprise systems," Hambrose said. "Electronic Ink has a particular depth of experience and expertise in this area."

The office will be managed by Julian Hirst, who returns to London after working at Electronic Ink's U.S. headquarters as vice president, design strategy. A 1995 graduate of Oxford University with a Master of Arts degree in modern languages, Hirst has 13 years of international experience working with organizations to improve their digital assets and business systems.

The new London office is part of the company's broader plans to increase its presence worldwide, according to Hambrose.

About Electronic Ink

Electronic Ink improves the design and usability of software applications, enterprise software and browser-based applications. The company's staff of nearly 80 experts is dedicated to conducting groundbreaking work in data visualization, user interface design, usability and human factors, and business process analytics for an elite client roster. For more than 18 years, the company's solutions have earned superior results for the world's most notable brands in energy, financial services, health care, media and government. Across all categories, clients continue to select Electronic Ink for its proven ability to impact efficiency and maximize productivity. Electronic Ink is based in Philadelphia, Pa. and is privately held. For more information visit www.electronicink.com Electronic Ink is a registered trademark of Electronic Ink, Inc.

Web site: http://www.electronicink.com

Jeff Davis, Electronic Ink, +1-410-372-0827