DUBLIN, October 21, 2010 /PRNewswire/ -- Europe's leader in 'Content on Demand', GoAdv has marked its rebrand to Populis (http://www.populis.com) with the opening of its new European headquarters in Dublin today. The company, which employs over 45 people in Ireland, is also expanding its Irish employee base at the office in Barrow Street, Dublin.
Populis, which has been operating in Ireland since November 2006, delivers up to the minute 'content on demand' to web users. This content from news to guides is crowdsourced from a team of expert collaborators and published through its network of wholly owned and operated websites including Excite Europe, Better Deals, Blogsfere and Nanopublishing. The organisation has over 18 million unique monthly users across 500 wholly owned and operated websites in 8 languages.
Populis is expanding its Irish operation, with initially additional roles in Content Management, Search Engine Marketing and Administration, in one of Europe's technology growth hot spots. The European headquarters already counts over 8 nationalities and 10 languages across its team of Search Engine Marketing and online content experts.
Commenting on the rebrand and expansion, John Slyne, Managing Director Ireland and Group CFO, Populis said We are delighted to celebrate our rebrand to Populis with new offices in Dublin. Content on Demand has experienced phenomenal growth and we needed a strategic base to help us achieve our expansion goals. This further commitment to Ireland reflects the country's growing leadership position in pan European digital communications.
Welcoming the expansion and opening of the new headquarters Barry O'Leary, CEO IDA (Industrial Development Agengy) Ireland said As the only major player in the sector to produce content in 8 languages, Populis is a welcome addition to Ireland's vibrant digital media portfolio and its rapid growth here is testament to the local management and highly skilled and talented staff working in the Dublin HQ.
Populis is an excellent example of the type of high growth technology company which IDA targeted under its Horizon 2020 strategy. The addition of Populis to our rapidly expanding digital media sector reinforces Ireland's growing reputation as the internet Capital of Europe he added.
About Content on Demand.
Populis takes a scientific approach to content generation with a database of over 16 million key words and a proprietary algorithm to define the hottest content topics of web users. Once identified matching news, features, guides and comment content is then crowdsourced from a network of professional writers, video producers, expert contributors and editors. This content is then published across a network of wholly owned media brands and optimized for search traffic via search marketing, social tools and community engagement. This content is then monitised through partnerships with tier 1 search/contextual providers (e.g. Google, Yahoo) and direct deals (e.g. Expedia, lastminute and eBay).
About Populis
Populis is one of Europe's fastest growing digital media companies (GP Bullhound Media Momentum 2010) and European leader in the production of multilingual content on demand. Created in 2004 the Group crowdsources, distributes and monetizes over 20,000 items of compelling content in 8 languages per month for a vibrant network of 500 fully owned and operated websites including Excite Europe, Better Deals and Nanopublishing. The media properties generate over 18 million unique monthly users (Source: Comscore September 2010).
Populis is a pan-European company with a team of over 125 working across offices in Ireland and Italy, active in the UK, Germany, Netherlands, France, Italy, Spain, Sweden, US, Australia, Russia and Brazil.
The company has experienced double digit revenue growth every year for the past 5 years, culminating in multiple award wins (Media Momentum, Red Herring 100) and the enviable position as European leader in content on demand, GoAdv's rebrand to Populis will increase its visibility with an easily recognizable name and identity, while strengthening its space in an increasingly competitive market sector.
SOURCE: Populis
CONTACT: Press Contact: Amanda Lorenzani, Head of Communications, Populis,Lorenzani@populis.com ; tel: +44(0)79-00-255-970.
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