BURLINGTON, Canada, April 5, 2010 /PRNewswire/ -- Gennum Corporation today announced an agreement with UR Holding S.p.A. (UR Holding) to represent Gennum's growing product portfolio and provide support to customers in Italy and for selected OEM accounts. As a focused demand creation company and stocking representative UR Holding is one of the leading European sales organizations for high technology electronic components and sub-assemblies for embedded system solutions.
This relationship addresses Gennum's strategy to penetrate new markets including tier one telecommunications and data communications OEMs with its industry-leading signal integrity components. UR Holding adds technology know-how, embedded systems expertise and resources that will help Gennum's customers to define, design and manufacture next generation communication systems equipment and embedded system applications.
Our representative relationship with Gennum is an exciting opportunity as it allows UR Holding to offer innovative next generation solutions to our established telecom and datacom customers, said Giovanbattista Laghezza, President and Chief Executive Officer of UR Holding Group. In addition, Gennum's position as a market innovator in mixed signal technologies will enable UR Holding Group to further expand its design-in activity in the broadcast market.
Through this relationship UR Holding, a well-respected demand-creation and sales partner, will enable us to further penetrate and deliver our industry-leading mixed signal products to target telecom and datacom customers, said Klaus Mueller, Vice President of Global Sales, Gennum Corporation. Gennum is committed to ensuring that our products are available in the global regions where our customers are located, and that industry-leading technical design-in support is available through our direct, representative and distributor sales chain.
About UR Holding
UR Holding, listed on the Entry Standard since November 2006, was established in 1996 and is one of the leading European demand creation and sales companies for electronic high-tech components for embedded system solutions. UR Holding combines crucial technological comprehension with extensive expertise in the field of embedded systems, therefore contributing to a better definition as well as assembly and production of embedded system applications on behalf of its partners.
About Gennum Corporation
Gennum Corporation designs innovative semiconductor solutions and intellectual property (IP) cores for the world's most advanced consumer connectivity, enterprise, video broadcast and data communications products. Leveraging the company's proven optical, analog and mixed-signal products and IP, Gennum enables multimedia and data communications products to send and receive information without compromising the signal integrity. Recognized as an award winner for advances in high definition (HD) broadcasting, Gennum is headquartered in Burlington, Canada, and has global design, research and development and sales offices in Canada, Mexico, Japan, Germany, United States, Taiwan, India and the United Kingdom. http://www.gennum.com.
For further information: Keri Fraser, Director of Corporate Communications, Gennum Corporation, Tel: +1-613-697-6788, Email: keri.fraser@gennum.com
SOURCE: Gennum Corporation
CONTACT: For further information: Keri Fraser, Director of CorporateCommunications, Gennum Corporation, Tel: +1-613-697-6788, Email:keri.fraser@gennum.com
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