LONDON, September 16, 2010 /PRNewswire/ -- Onalytica, the provider of solutions for analysing the online debate will be exhibiting for the first time ever at ad:tech 2010 in London. Onalytica will be showcasing the new functionality of their solution: InfluenceMonitor( TM) at stand 243, as well as presenting in the Branding Content seminar theatre on Tuesday 21st September at 15.10.
Flemming Madsen, Founder and Director of Onalytica will discuss how using the internet can aid in the understanding and improvement of marketing effectiveness. He will consider how technological evolution has made it possible to automate the process of 'listening in' to the plethora of conversations taking place about particular brands, services or marketing campaigns and the impact of having this valuable insight readily available when it comes to making strategic decisions to steer an organisation - ultimately resulting in an agile business and increased revenue.
InfluenceMonitor is the complete package for organisations that want to analyse the online debate relating to their brand, products or current campaigns. It has been designed to ensure that users throughout the organisation, from the Marketing department right through to the Board Room have the current market information that they need, when they need it. Some important benefits of InfluenceMonitor are:
- Cost savings -with InfluenceMonitor, gain access to valuable market, competitor and brand perception insight with less effort and at a lower premium than traditional methods allow.
- Competitive advantage - understand what the competition is doing and their market perception and position.
- Increased revenue - forward-looking real-time insight can give an indication of what is likely to come, meaning a business can accelerate processes and become more agile. Decisions can be made quickly and effectively leading to faster optimisation and increased revenue.
- Real-time monitoring of campaign effectiveness -monitor current and past campaigns in real-time to understand the public perception of them and ensure they are having the desired effect.
To summarise, InfluenceMonitor enables users to anticipate trends, movements and issues - allowing strategic decisions to be made quickly and effectively.
About Onalytica
Onalytica offers a range of solutions and services designed to provide organisations with forward-looking insight, enabling users to interpret trends and issues earlier, and make more informed decisions, sooner. Our solutions enable managers and marketing professionals to answers questions they have been asking for years.
To do this, we analyse the millions of voices on the web and provide both private and public sector with insight they can use to action and improve the chances of success in the initiatives they are undertaking. In a world of information overload we can help businesses access answers to key business questions, saving time and money sifting through reams and reams of meaningless data, helping understand: What is the brand perception? How successful was the last campaign? What is the competition doing? Are we set to gain or lose market-share?
SOURCE: Onalytica Ltd
CONTACT: For more information, please contact: Becky Hayward, Head ofMarketing, Onalytica, Tel: +44(0)207-407-7642, becky.hayward@onalytica.com
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