AUSTIN, Texas, March 12, 2012 -- Yesterday, at the SXSW Interactive Festival, Marvel Entertainment unveiled Marvel AR, the first augmented reality app from a comic book company. As part of the recently announced Marvel ReEvolution, which brings the world of print and digital media together, the Marvel AR app powered by Aurasma will be released on April 2 for iOS 3GS, 4, 4S and Android devices. Fans can first discover the power of this new app in Avengers VS X-Men #1, arriving in comic stores on April 4 and kicking off the comic book event of the summer in which the two Marvel superhero teams go to war against each other.
By opening the app and scanning select Marvel products featuring the Marvel AR logo, you'll unlock exclusive content starring the world's most popular superheroes, including Iron Man, Thor, Captain America, Spider-Man, Wolverine, Hulk and others. Go behind the scenes of your favorite comics, see new footage, hear from creators and get caught up on past events.
"Avengers VS X-Men is the biggest story we've ever told and teaming with Aurasma allows us to bring our fans a deeper experience when they purchase select Marvel comics and other Marvel products," said Peter Phillips, senior vice president and general manager, Marvel Digital Media Group.
Marvel partnered with Aurasma to create a mobile experience designed to empower fans to discover a new world of content that brings their favorite superheoes to life through tablets and mobile devices. Aurasma's image recognition technology enables the Marvel AR app to recognize images in new Marvel comic books, promotional posters and other merchandise, seamlessly augmenting the images with interactive virtual content such as videos, animations and more.
"Marvel is no stranger to digital media and is once again making history, this time by using Aurasma's transformative technology to bridge the physical world with the virtual," said, David Stone, Aurasma's director of client services. Aurasma's free platform unlocks a whole new dimension for partners to creatively enhance the real world. The Marvel AR companion app, will be available for free in April at the Apple App Store and Android Market.