NES ZIONA, Israel, January 11, 2011 /PRNewswire/ -- NanoMaterials, Ltd., a producer of industrial nano-scale additives for lubricants and enhanced composites, announced today that Hindustan Petroleum Corporation Limited (HPCL), India, has launched two new advanced lubricant products, the Rhino and HP Numaro Uno, both of which are powered by NanoLub(R), a unique performance-enhancing nanotechnology product. NanoLub, which contains billions of spherical nano-particles, is NanoMaterials' proprietary nanotechnology-based line of lubricant-enhancing additive products that significantly reduce friction and wear. These particles, based on safe tungsten disulfide, provide super-lubricating properties to oils and greases and are sold as concentrates or pastes either to lube manufacturers as an additive or as after-market products.

The launch of the Rhino, a fully formulated gear oil with dual anti-friction and anti-wear capabilities, and HP Numaro Uno, a new engine oil targeted for the aftermarket, set HPCL as the first company to introduce nano lubricants into the market in India. "The adoption of NanoMaterials' nano-based additives to our new products Rhino and HP Numaro Uno signifies an exciting step towards occupying the top end of the Indian lube market," said Mr. R. Sudhakara Rao, Executive Director - Direct Sales, HPCL. Niles Fleischer, CEO, NanoMaterials adds: "This recent collaboration with HPCL marks a significant penetration of NanoMaterials into the Indian Market, representing one of the largest lubricant markets in the world; we are proud to have them as a valued customer."

NanoMaterials is represented in India by Garuda Technical Services, New Delhi.