LONDON, June 9 /PRNewswire/ -- The Academic Advisor of top-performing Oxford Marketing College, Professor Malcolm McDonald , the FTSE 100 Guru and international marketing consultant to the operating boards of several of the world's leading multinationals will speak about 'Marketing past, present and future', at the University of Westminster, 309 Regent Street, on the 30th June. The lecture will begin at 6.30pm.
The lecture is part of a series of talks to celebrate the 10th Birthday of Oxford College of Marketing and to introduce the new London part time evening programme for the Professional Certificate and the Professional Diploma in Marketing.
To book for the lecture please contact Rachel Keane Rachel@oxfordcollegeofmarketing.ac.uk Tickets cost GBP25 and payments can be made over the phone please speak to Linda Plant +44(0)1865-559098 or directly on the ecommerce site http://www.oxfordcollegeofmarketing.ac.uk
Says Malcolm McDonald, "My lecture will help marketers from all industries to understand the future context in which we will all be working."
The college, which is a Chartered Institute of Marketing (CIM) accredited study centre and celebrates the end of its ten-year anniversary this summer. The college offers training by distance learning, part-time evening courses, and an intensive weekend programme through out the UK. In recent years, the college has grown to become the fourth largest CIM accredited centre in the UK and to achieve exam results that rank it as one of the top three highest performers with 92% of their students saying they would recommend the college to other people. New courses will be opening in London, Milton Keynes and Gatwick.
Malcolm has extensive industrial experience, including a number of years as Marketing Director of Canada Dry, is currently chairman of six companies, and works with the operating boards of the world's biggest multinational companies, such as IBM, Xerox, and BP, and in most countries in the world, including Japan, USA, Europe, South America, ASEAN and Australasia.
He has consulted to many major companies from the UK, Europe, USA, Far East, South-East Asia, Australasia and Africa, in the areas of strategic marketing and marketing planning, market segmentation, key account management, international marketing and marketing accountability.
Malcolm, until recently Professor of Marketing and Deputy Director Cranfield School of Management with special responsibility for E-Business, is a graduate in English Language and Literature from Oxford University, in Business Studies from Bradford University Management Centre, and has a PhD from Cranfield University. He also has an honorary Doctorate from Bradford University.
He has written forty-two books, including the best seller 'Marketing Plans; how to prepare them; how to use them' and many of his papers have been published. http://www.malcolm-mcdonald.com
For further information or to discuss any CIM training or Oxford College of Marketing one-day marketing courses contact Jane Young, on +44(0)1865-515255 or janey@oxfordcollegeofmarketing.ac.uk.
To book for the lecture please contact Rachel Keane, Rachel@oxfordcollegeofmarketing.ac.uk Tickets cost GBP25 and payments can be made over the phone please speak to Linda Plant +44(0)1865-559098 or directly on the ecommerce site http://www.oxfordcollegeofmarketing.ac.uk. For further information or to discuss any CIM training or Oxford College of Marketing one-day marketing courses contact Jane Young, on +44(0)1865-515255 or janey@oxfordcollegeofmarketing.ac.uk
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