LONDON, November 7 /PRNewswire/ --
- European Internet Audience Surpasses 226 Million Unique Visitors
- Nordic Internet Audiences Most Active in Region
comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released the results of a study into the online habits of European Internet audiences, based on data collected through the comScore World Metrix audience measurement service.
Internet Usage in Russia Jumps 23 Percent during Past Year
The European region recorded its largest ever Internet audience in September with a 5-percent year over year growth, reaching 226.7 million unique visitors age 15 or older. Russia had the fastest growing online audience this period, increasing 23 percent to 14.6 million unique visitors, followed by Spain, which grew 18 percent to 14.5 million unique visitors, and Ireland, which grew 16 percent to 1.5 million.
Fastest Growing European Internet Audiences(i) September 2007 vs. September 2006 Total European Unique Visitors (000) Age 15+, Home & Work Locations(ii) Source: comScore World Metrix Country Total Unique Visitors (000) Sep Sep % 2006 2007 Change Total European Internet Audience 216,197 226,712 5 % Russia 11,944 14,633 23 % Spain 12,281 14,490 18 % Ireland 1,258 1,453 16 % France 23,980 27,260 14 % Belgium 4,436 4,924 11 % Switzerland 3,490 3,860 11 % Denmark 2,926 3,208 10 % Sweden 5,050 5,482 9 % United Kingdom 29,589 32,179 9 % Austria 3,538 3,834 8 % Finland 2,706 2,889 7 % Norway 2,521 2,698 7 % Germany 32,085 33,174 3 % Netherlands 10,825 11,109 3 % Italy 17,389 17,638 1 % Portugal 3,801 3,785 0 % (i) Rankings based on the 16 individually reportable European countries in comScore World Metrix. Total European Internet audience figures are comprehensive and include visitation from countries that are not individually reportable. (ii) Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
The country with the largest online audience was Germany with 33.2 million unique visitors, followed closely by the U.K. with 32.2 million. Together, they represented 29 percent of the total European online audience. Europe's third largest online country, France, was also its fourth fastest growing, having enjoyed a 14-percent gain and reaching 27.3 million unique visitors in September.
Netherlands Has Highest Internet Penetration in Europe
Internet adoption was highest in the Netherlands, where 82 percent of the country's population age 15 or older was online in September. After the Netherlands, adoption rates were highest in the Nordic region, where the Internet was accessed by 73 percent of the total population of Sweden, 72 percent of Denmark and Norway, and 66 percent of the Finnish population.
European Internet Usage September 2007 Total European Unique Visitors (000)(i) Age 15+, Home & Work Locations(ii) Source: comScore World Metrix Country % of Population Average Average Age 15+ Hours Pages Online(iii) per per Visitor Visitor Total European Internet Audience 37 % 24.3 2,609 Netherlands 82 % 26.3 3,051 Sweden 73 % 30.1 3,844 Denmark 72 % 20.2 2,827 Norway 72 % 25.0 2,913 Finland 66 % 24.7 3,266 Switzerland 61 % 22.0 2,439 United Kingdom 60 % 33.0 3,252 Belgium 57 % 19.8 2,289 Austria 55 % 16.7 1,997 France 53 % 23.5 2,433 Germany 47 % 24.6 2,866 Ireland 45 % 17.5 1,702 Portugal 43 % 22.6 2,336 Spain 42 % 28.5 2,389 Italy 35 % 21.1 2,046 Russia 12 % 13.7 1,742 (i) Rankings based on the 16 individually reportable European countries in comScore World Metrix. Total European Internet audience figures are comprehensive and include visitation from countries that are not individually reportable. (ii) Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs. (iii) Geographic population breakdowns supplied by U.S. Census Bureau, 2007
The Nordic region also produced some of the most active online audiences in all of Europe. On average, Internet users in Sweden viewed more pages than any other European country - 3,844 pages per visitor. The country also spent the second longest average period of time on the Internet in September at 30.1 hours per visitor. Finland's online audience viewed the second most number of pages, averaging 3,266 pages per visitor.
The U.K. Internet audience spent the most time online at an average of 33.0 hours for the month. It also viewed the highest number of pages outside of the Nordic region, averaging 3,252 pages per visitor per month, slightly ahead of the Netherlands with 3,051.
"Many countries in Europe are still demonstrating robust growth in Internet usage," said Bob Ivins, comScore EVP of International Markets. "And given the relatively low Internet penetration in several major European countries, there is plenty of upside in the European market. Russia, with only 12 percent of its population online, appears poised for substantial growth."
comScore, Inc. (Nasdaq: SCOR) is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes. comScore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. comScore services are used by more than 800 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports, Nestle, Starcom, Universal McCann, the United States Postal Service, Verizon, ViaMichelin, Merck and Expedia. For more information, please visit www.comscore.com
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Jamie Gavin of comScore, +44-(0)-207-099-1775, email@example.com