It's always good to have a back-up plan and I may have found mine if Science 2.0 doesn't get bought by some rich media conglomerate in Germany; people gullible enough to believe their organic food is structurally or nutritionally superior and are willing to overpay for it are also likely to overpay for pet food.

Don't think organic food for pets matters? I got no dog in that fight.  As P.T. Barnum said, “I don't care what you say about me, just spell my name right.” HA! You thought I was going to use “There's a sucker born every minute” or at least “Nobody ever lost a dollar by underestimating the taste of the American public”, right?  Well, I like to mix it up a little and in that spirit I think my organic dog food company should also come with BPA-free drinking bowls. 

I'd carry a whole line of organic foods and treats, along with earth-conscious pet products that are chemical-free and made from sustainable materials. 



Economy, schmeconomy, people will spend money on organic food for their pets before they will ever agree to raise taxes to pay teachers so 'sustainable' is built into the business model - sustainable for my mortgage, that is.  

Most likely to pony up for pet food? My 5 seconds-of-thinking-about-it research says empty-nest Baby Boomers and DINKs(Double Income, No Kids) are the prime market.  They don't have a sense of humor - my response to the pet question(1) "No, I don't have pets but I have kids. They are just like pets to me" never gets a laugh from the organic pet food crowd - but they have money to spare.

So what if there is no evidence at all BPA is harming people, much less pets?  Conscientious pet lovers should go by the precautionary principle first and simply take no risks and pay double for my goods.   Why, I'd even sell biodegradable poop bags.

Wait, it's already being done??  Oh well, back to the drawing board.

NOTE:

(1) Actually, I do have a pet dog.  She is the best dog ever.  If I thought there was any chance at all it made a difference, I would buy her organic dog food.