I contributed to the lessons with a 1-hour seminar titled "Science Blogging versus Science Journalism". I do not particularly like the title of my presentation, which was offered by the organizers, as I do not see the two activities in competition with each other much. Hence I tried to organize my lecture as a discussion of things that science journalist wannabes could be interested to hear, from a scientist who has been blogging for 10 years and has picked up some tricks and lessons along the way.
My audience was actually of higher level than what one could imagine for a "School": most of the participants have had a job in science journalism or related areas for a few years, and there is little that they do not know about the world of science blogging - a good part of them in fact do run blogs. But the feedback I got was quite positive, and suggests that the topics I covered were not off-target.
Below I am dumping a few of the slides of my talk, with minimal commentary. Feel free to comment on the content in the comments thread below - but please no more discussion on Lubos Motl here (see previous post)...
After a historical introduction of the blogging phenomenon, I discussed the reason that drives scientists to the medium... The slide above introduces the topic
Researchers also have reasons to avoid blogging... Above there's a short summary, but I didscussed the topic in more detail.
Some of the issues I dealt with are in the slide above.
Speaking to science journalists, I was wary to use comparatives... However, of course there are things that make the blog of a research scientist different from that of a science reporter.
Of course an advantage over printed matter is speed...
The slide above is my bottomline of this part of the talk... Science journalists might improve their blogs if they "stepped down" from the pedestal a bit more.
Then I discussed how large scientific collaborations feel threatened by the press, and how blogs have exacerbated this. I started by explaining how this scare of the press was originated by a 1993 article in the NYT.
Finally I discussed some tips that I picked up along the way in 10 years of blogging.
THe last part of my lecture discussed how to build analogies in the explanation of difficult scientific concepts. This is material I have already discussed here in the past, so maybe I will just add a link to it later...