Globally every year, obese people waste billions on food products that 'imply' that they aid weight loss, but are totally ineffective, says a nutritional expert on British Medical Journal (
www.bmj.com) today.
Professor Lean from the University of Glasgow, is hopeful that a new European Union (EU) Directive on Unfair Commercial Practices, adopted this year in UK, will finally protect vulnerable consumers who are tricked into to buying useless food products or supplements in attempts to combat their disease.
Unlike medicines, food products that are marketed for health reasons are not subject to the same stringent research trials and control, and consumers are often misled.