It has all the right virtue signaling, for people who want their Class 1 IARC carcinogen and don't actually care about aroma. Those who claim that a special glass (wider at the bottom, to redirect the smell toward the nose) are just too pretentious for the modern age will feel right at home.
I am not a drinker, I never acquired a taste for beer or whisky, but I applaud clever new ways to increase appeal, especially for brands that are 500 years old. So if Davidoff decides to make a cigar that Generation Z can put in their butts because the flavor is unimportant, I will probably write about it too.
Not that I am saying Glenlivet is the Davidoff of whisky, you can just leave me out of your Twitter mentions there. That would be Macallan.