If shade-grown, fair-trade organic no longer gets coos of wishful self-identification from your friends in Malibu, here is a way re-establish your elite credentials: Dog food that is locally grown. 

Farm-to-table pet food is all the rage. If you want your dog's food to 'explode with flavor', it takes an executive chef to design the meals. If you are on a Paleo diet, your dog can even copy it, though your dog would probably prefer that anyway.

Freshpet's refrigerated dog meals are sold in branded refrigerated display cases across 15,000 Walmart, Target and, of course, Whole Foods Markets. They have spent all that money buying space because they are convinced that elites mean it when they say their pet is like family. The company claims they will be profitable in 2016. Either that, or bankruptcy. I can't imagine Walmart shoppers are going to buy this, other than one time, to show their friends what rich flatlanders think dog food is.

It's serious money. Though 90 million people are out of work in the United States, premium dog food revenue has soared 45% in just six years to $10.5 billion.