"Scientists must improve communication tactics, Science article proclaims"
No, I didn't write that headline. The PR firm for an article written by Seed magazine writer Chris Mooney and American University professor Dr. Matthew Nisbet did.
They are co-authors of an April 6th Science article titled “Framing Science.” The article suggests that as the 2008 election approaches, scientists should adopt new communication techniques, rather than merely seeking to “get the facts out there.”
They highlight global warming, evolution and embryonic stem cell research as politically hot topics that need help from scientists to 'frame' the debate in ways the public understands.
Obviously I couldn't agree more that scientists should be actively getting information out there.