LONDON, November 26 /PRNewswire/ --

- With Photo

Pure Hydration launches the Thirst Aid bag at the Emergency Services Show 2007. This new product, the latest in a long line of portable water purifiers, is designed solely with emergency use in mind.

The bag, which is about the same size as a hot water bottle, is capable of turning bad quality, contaminated water into fresh, clean clear water for drinking - absolutely anywhere. The filter kills viruses and bacteria as well as removing pathogens such as cryptosporidium and giardia. The Thirst Aid Bag also removes dirt, sediment, chemicals, bad tastes and odours - so the water is not only safe to drink, it tastes palatable too.

The product is extremely simple to use and does not use any moving parts such as pumps to create the filtered water, making it extremely reliable. Small and easily stored, the bag is made from Pure Hydration's unique armour weave material which makes it particularly durable and tear resistant.

Jon Grant, Managing Director of Pure Hydration, commented on his latest product:

"We had a very clear vision of what we wanted to achieve right from the start: we wanted to get fresh, clean, safe water to the people who need it the most, when they needed it the most. The Thirst aid bag allows us to do this."

The Thirst Aid bag is launched at the Emergency Services Show 2007 at Stoneleigh Park, Coventry on 28-29 November.

Please visit http://www.thirstaid.co.uk for more information.

1. The Thirst Aid bag is highly cost effective as the filter purifies 350 litres of water - the equivalent of 700 x 500ml plastic water bottles. The logistics of delivering that volume of water to where it is needed, means that the Thirst Aid Bag provides a unique solution to the problem of producing safe water. Using the same filtration technology of Pure Hydration's Aquapure Traveller it produces clean, clear, safe drinking water anywhere.

2. Being the only portable water purifier to be officially endorsed by the Hospital for Tropical Diseases London and being approved for use by the UK MOD, Pure Hydration's filters have been quality tested to the extreme limits and meet all criteria for EPA [Environmental Protection Agency] and NSF [National Sanitation Foundation] testing protocols for water filters and purifiers.

Note to Editors

A picture accompanying this release is available through the PA Photowire. It can be viewed at http://www.mediapoint.press.net or http://www.prnewswire.co.uk.

Contact: Jon Grant Managing Director Tel: +44(0)7970-025083 Email: jon.grant@purehydration.co.uk

Contact: Jon Grant, Managing Director, Tel: +44(0)7970-025083, Email: jon.grant@purehydration.co.uk