LUDWIGSHAFEN, Germany, November 25 /PRNewswire/ -- Hard water - sounds like white and flaky showerheads, encrusted water cookers, or stopped-up pipes. Although the clear water that comes jetting out of the faucet might look soft and innocent, it contains substances that can turn pretty hard. Just let a little water from your sink evaporate in a glass. It leaves a thin, chalky white film behind that chemists call calcium carbonate and is commonly known as lime. In entertaining episodes our Chemical Reporter answers questions of our Podcast listeners on Chemistry in our everyday life.

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BASF is the world's leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics and performance products to agricultural products, fine chemicals as well as oil and gas. As a reliable partner BASF helps its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges such as climate protection, energy efficiency, nutrition and mobility. BASF posted sales of more than EUR62 billion in 2008 and had approximately 97,000 employees as of the end of the year. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information on BASF is available on the Internet at http://www.basf.com.

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Editorial contact: For the UK: BASF plc Chris Wilson Corporate Communications Phone: +44-161-488-5616 Fax: +44-161-488-4133 E-Mail: chris.wilson@basf.com For the US: BASF Corporation Betsy Arnone Corporate Communications Phone: +1-973-245-7865 Fax: +1-973-245-6714 E-Mail: betsy.arnone@basf.com For Germany/Europe: BASF SE Soeren Pinkow Environmental Policy Innovations Phone: +49-621-60-20120 Fax: +49-621-60-6620120 E-Mail: podcast@basf.com

SOURCE: BASF SE

CONTACT: Editorial contact: For the UK: BASF plc, Chris Wilson, CorporateCommunications, Phone: +44-161-488-5616, Fax: +44-161-488-4133; E-Mail:chris.wilson@basf.com, For the US: BASF Corporation, Betsy Arnone,Corporate Communications, Phone: +1-973-245-7865, Fax: +1-973-245-6714,E-Mail: betsy.arnone@basf.com; For Germany/Europe: BASF SE, Soeren Pinkow,Environmental Policy Innovations, Phone: +49-621-60-20120, Fax:+49-621-60-6620120, E-Mail: podcast@basf.com