NEW YORK and LUXEMBOURG, November 14 /PRNewswire/ --

- Broadcasting Center Europe to Pilot Facial Recognition Powered Digital Media Platform

Viewdle, Inc. (www.viewdle.com) today announced that Broadcasting Center Europe (BCE) (www.bce.lu) is piloting Viewdle, a facial recognition-based digital media platform for indexing, searching and monetizing video assets. BCE is focused on multimedia content production and distribution, serving more than 400 clients in various broadcast industry sectors, including television channels, radio stations, film distributors, producers, advertising companies, telecommunications operators and public services.

The initial focus of the pilot project is in applying Viewdle for indexing, monitoring, searching and presenting content within BCE, which is part of RTL Group. After testing the system's performance, BCE will explore opportunities for a white-label rollout of Viewdle to enhance its existing client service offering. Viewdle's highly-scalable platform can be quickly customized and deployed based on customer specifications.

"BCE is committed to remain on the cutting edge of technologies with advanced solutions that provide new efficiencies or revenue opportunities for our clients," said Tun van Rijswijck, Chief Operating Officer of BCE. "Because Viewdle's multi-modal technology indexes video assets based on true content instead of text-based transcripts, it is a valuable tool for effectively utilizing both newly-produced as well as archived assets. We're looking forward to experiencing the benefits of this platform first-hand, as well as identifying potential applications for our clients."

BCE joins the rapidly expanding list of content producers and distributors, which includes Reuters Labs, piloting Viewdle.

About Viewdle, Inc.

Viewdle, Inc. was founded in 2006 to revolutionize video search by solving the inefficiencies inherent in using text-based metadata and other existing tools for indexing video. Viewdle Inc.'s core technology is the Viewdle Engine, a facial-recognition powered digital media platform for indexing, searching and monetizing video assets. The Viewdle engine fuses pioneering visual analysis technology along with other leading search techniques to go "inside the clip" and identify contextually-relevant appearances based on true video assets. Viewdle technology benefits customers in numerous industry segments, including: content producers and distributors; video advertising and monitoring companies; social networks; search engines; cable service providers; and video archival and stock houses. Viewdle is headquartered in New York City, with offices in Kiev, London and Luxembourg. For more information visit www.viewdle.com

About BCE.

Located in Luxembourg, Broadcasting Center Europe is a major European player providing technical services in the fields of TV, Radio, Telecommunications and IT. BCE was founded in January 2000 as a result of the merge of different technical entities of RTL Group. With a high qualified and motivated staff of 210 people, BCE serves about 400 clients in various sectors, such as TV channels, Radio stations, film distributors, producers, advertising companies, telecommunications operators and public services. www.bce.lu

Web site: http://www.viewdle.com http://www.bce.lu

Stephanie Wood, VP, Marketing Communications, Viewdle, Inc., 1-800-403-4334, Stephanie@viewdle.com