LONDON, April 16 /PRNewswire/ --

- Zoomix Accelerator is the Only Solution Available for the Automated Classification, Standardization and Matching of Millions of Complex Customer and Financial Instrument Data Records, Without the Need for any Manual Rule or Script Development

Zoomix, a leading provider of advanced enterprise master data management solutions, today announced that Brewin Dolphin Ltd., the UK investment firm managing portfolios worth GBP21.6 billion for over 120,000 clients, selected Zoomix's self-learning data management software, Zoomix Accelerator. Brewin Dolphin is implementing Zoomix Accelerator to automate the matching, standardization and classification of hundreds of thousands of customer and financial data records.

Zoomix Accelerator's self-learning technology provides Brewin Dolphin with a solution to rapidly and accurately address the core challenges of effective data management, integrated into common business workflows. The system automatically learns the relationships and meanings relevant to any data domain by observing decisions made by business users and incorporating them into its knowledge base for application to future operations. This approach avoids the lengthy and expensive manual rule, script and dictionary development required by other approaches - and provides far greater accuracy and flexibility in complex data domains.

In the customer data realm, Brewin Dolphin was seeking a solution to ensure that every client is assigned a unique customer ID, regardless of how many different accounts or recorded name variations exist for that customer. Joint accounts, containing multiple names, presented an added layer of complexity to this challenge. This is a critical element of complying with Financial Services Authority (FSA) transaction reporting requirements.

For financial instrument data, one of the primary business challenges is to rapidly consolidate large volumes of data from external trusted sources such as Thomson and Reuters into the company's operational databases while ensuring that every data record remains consistent, complete and unique.

Brewin Dolphin is integrating Zoomix Accelerator into its data processing infrastructure for the online processing of both customer and financial data. In addition to providing the software, Zoomix is providing consulting services to most efficiently integrate the system with Brewin Dolphin's existing IT infrastructure and to guide business users in rapidly applying the full power of the software.

Brewin Dolphin selected Zoomix Accelerator for its self-learning capabilities and its ability to process both customer and financial product data on a single platform. It was also the only solution that offered all three of the data processing functions sought: matching, standardization and classification.

"We expect Zoomix Accelerator to serve an important role in some of our key data-focused initiatives in a variety of customer and financial instrument data domains," said Aurora Diaz, Divisional Director of Data Management at Brewin Dolphin. "We were impressed with the software's ability to deliver a high degree of accuracy in a very short period of time, without any development effort on our part."

"We are very pleased to be working with Brewin Dolphin on solving a number of key enterprise data processing challenges," said Nathan Birtle, Zoomix's General Manager of European Operations. "We are confident that Brewin Dolphin's decision to implement Zoomix Accelerator will result in substantial competitive advantage and cost savings to the company, within a very short time frame."

About Brewin Dolphin

Brewin Dolphin Ltd. is the largest independent private client portfolio manager in the UK. The Group manages GBP21.6 billion of funds on behalf of more than 120,000 clients. Brewin Dolphin Investment Banking is adviser to around 131 corporate and 100 institutional clients and was voted AIM Broker of the Year 2007. The company has 39 offices spread throughout the UK and the Channel Islands with Business Support functions being split between Edinburgh, Newcastle, Leicester and London. For more information, visit http://www.brewindolphin.co.uk.

About Zoomix

Zoomix develops and markets software to accelerate the implementation of master data management solutions. The company's proprietary self-learning technology combines advanced semantic analysis with machine learning to automatically classify, match and standardize any kind of corporate master data. Unlike rules-based systems, Zoomix's products excel with all types of semi-structured, complex corporate data, including highly-variable product data and financial data. The company has attracted the attention of customers and analysts alike with its products' superior speed, accuracy and ease of implementation. For more information, visit http://www.zoomix.com.

Contact: Nathan Birtle, Zoomix Tel. +44(0)20-8899-6092 Email: info@zoomix.com Web: http://www.zoomix.com

Contact: Nathan Birtle, Zoomix, Tel. +44(0)20-8899-6092, Email: info@zoomix.com