KAISERSLAUTERN, Germany, SYDNEY, Australia and ATLANTA, December 9 /PRNewswire/ --

- Marketscope Analyzes the State of Sales Force Automation for the Consumer Goods Industry

CAS AG, the leading global provider of demand side management solutions for the consumer products industry, today announced it has received a Strong Positive rating in Gartner's MarketScope for Sales Force Automation in the Consumer Goods Industry. CAS was one of 13 vendors evaluated in the report and received the highest possible rating.

Gartner considers companies receiving a Strong Positive rating to be providers of strategic products, services or solutions and recommends that existing customers continue investments while potential customers consider the vendor a strong strategic choice.

Our large base of global customers is already reaping the benefits of CAS' strategic demand side management solutions, said Stefan Joneck, global CEO, CAS. We believe Gartner's 'Strong Positive' rating confirms CAS' position in the market and our commitment to providing customers with technology solutions that meet their unique challenges.

Gartner states in the report, Key to this year's trends is a focus on winning at the shelf and being able to optimize go-to customer activities with predictive capabilities.

CAS can deploy predictive capabilities through its optimization engine enabling customers to reap the benefits of field sales optimization, including better allocation of in-store resources, increased sales due to reduced out of stock, improved returns on promotions and new product introductions.

The complete MarketScope for Sales Force Automation in the Consumer Goods Industry report, authored by Dale Hagemeyer at Gartner and published on November 12, 2008, can be viewed by Gartner clients at www.gartner.com or you can visit www.casrealresults.com.

About CAS

CAS AG is the leading, global provider of demand side management solutions for the consumer products industry. With nearly 20 years of industry specific experience, CAS has unrivalled expertise in delivering solutions that manage profitable growth across the customer facing enterprise. To enable this, the CPWerx(TM) solution supports a multi level architecture of transactional, analytical and optimization technology. By supporting closed loop business processes, CPWerx delivers integrated solutions to meet the most demanding requirements of the industry - including Trade Promotion Management, Field Sales Management and Category Management. CAS customers include leading consumer products companies such as Beiersdorf, Campbell Soup Company, Coty, Danone, Dr. Oetker, Electrolux, Henkel, InBev, and Molson Coors. CAS has global headquarters in Germany with offices in North America, Europe, Asia and Australia. For further information please visit www.casrealresults.com.

MarketScope Disclaimer

The MarketScope is copyrighted 2008 by Gartner, Inc. and is reused with permission. The MarketScope is an evaluation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the MarketScope, and does not advise technology users to select only those vendors with the highest rating. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Press Contact: Carol Edwards Ruder Finn Phone: +1-212-593-5858 Email: edwardsc@ruderfinn.com

Carol Edwards, Ruder Finn, +1-212-593-5858, edwardsc@ruderfinn.com