BEIJING, March 20 /PRNewswire/ --
- The Broadcast of the Beijing 2008 Olympics through the Internet and Mobile Phones is a Historic First for the Games, Expanding Access to Millions of Viewers in China and Opening up Advertising Opportunities over the Internet to Brands Around the World
ViDeOnline Communications, Ltd. (http://www.videonline.com), a video networking company, today announced that CCTV.com has awarded them the exclusive rights to package and create video advertisement partnerships for online video streaming broadcasts of the Beijing 2008 Olympic Games via Live and VOD (Video On Demand) channels on http://www.cctv.com. CCTV is China's only main national television broadcast network with over 500 million viewers on their traditional broadcast channels. Over Internet and mobile phone platforms, CCTV.com's live streaming of the Beijing 2008 Olympic Games in Mainland China and Macao SAR, is a milestone in the history of the Olympic Games broadcast in the new digital media age.
CCTV.com will use ViDeOnline's O8 intelligent ad insertion network to deliver targeted online advertisements for the Beijing 2008 Olympic Games for Mainland China and Macao SAR coverage.
"CCTV.com now grants the exclusive rights to ViDeOnline to bring in video advertisement partnership for Beijing 2008 Olympic Games online video streaming broadcast via Live and VOD channels on http://www.cctv.com. We are looking forward to a great cooperation between the two parties," Mr. Wenbin Wang, General Manager of CCTV.com said.
"We are honored and privileged to be granted the exclusive rights by CCTV.com on the Beijing 2008 Olympic Games events. This represents a monumental milestone in digital media coverage, reaching an unprecedented level of over 200 million Internet users in China, thus setting a new benchmark in market penetration for the New Digital Media age," said Dr. Priscilla M. Lu, Chairman & CEO of ViDeOnline. "This represents a tremendous opportunity for companies wanting advertisement coverage nationwide in China."
More than 75% of China's Internet users get their video entertainment, watching TV and movies on the Internet. According to China Internet Network Information Center (CNNIC), the administrative agency responsible for Internet affairs under the Ministry of Information Industry of the People's Republic of China, there are more than 200 million Internet users and more than 500 million mobile users in China. This represents the largest online and mobile population in the world.
About ViDeOnline Communications, Ltd.
ViDeOnline Communications, Ltd. ("VDO") provides an end to end (e2e) video and addressable ad insertion network, O8 Media Network, for secured delivery of premium video content, music, music video, movies and television episodes to international carriers and service providers. ViDeOnline's e2e network capabilities include peer to peer (P2P) video on-demand (VOD) streaming capabilities that can support multiple live feeds with a full suite of ingestion tools for a wide range of consumer viewing devices. The O8 Media Network supports secured content management with industry approved DRM and watermarking, subscriber management, billing and real time transaction record reporting, as well as network management to monitor server and network congestion. VDO offers turn key video network services to local Internet Service Providers and carriers, with the delivery of advertisement sponsorships and premium content aggregation.
U.S., Eric Kmiec, +1-916-337-4528, firstname.lastname@example.org, or Tian Ming, +86-10-5820-6610, ext. 20, or +86-136-6128-8800, email@example.com, both of ViDeOnline Communications, Ltd.; or Ms. Tianyi ZHAO of CCTV.com, +86-10-88046578, firstname.lastname@example.org