BURTON ON TRENT, England, September 24 /PRNewswire/ -- Leading business communications specialists, Central Telecom has scooped 2 awards from Avaya, leader in communication systems, applications and services, at the recent Avaya Business Partner Conference held in Madrid.

The company, whose headquarters is in Burton-on-Trent and has regional offices in London and Guildford, won the coveted Avaya UK Enterprise Business Partners of the Year and EMEA Business Partner of the Year. They are the only UK Company to be awarded the Avaya UK Enterprise Business Partner of the Year for the third year in succession and the first UK Company to win both awards together.

These highly contended titles are presented to the best performing UK Avaya Platinum Enterprise Business Partner and the Best Performing Platinum Partner across Europe, Middle East and Africa and Africa.

The EMEA Business Partner of the Year 2008 recognises the business growth, revenue achievement and general sales and marketing excellence across its 2,500 EMEA business partners.

Central Telecom continues to deliver accelerated & sustainable growth in Avaya enterprise space achieving revenue growth of 209% over the past 2 years and has been first to market with Avaya applications, including Avaya's Microsoft OCS integration in the UK and the deployment of an Avaya SIP Solution displacing CISCO in Sunderland City Council.

The criteria for receiving the UK Enterprise Business Partner of the Year award is based on business growth, revenue achievement and general sales and marketing performance and in acknowledgment of Central's achievements. Central continues to drive a high-level applications business, which has enjoyed significant year on year growth with Avaya's solutions. Sales of AIC and Voice Portal to customers such as EDF and Travel Councilors, coupled with involvement in both UK and EMEA customer beta tests, demonstrates Central Telecom's commitment to be first to market with Avaya applications.

Mark Mitchell, Vice-president EMEA Channels for Avaya said 'As Avaya becomes a channel-centric company; partners such as Central will become critical to our success. We are 100% committed to increasing our Business Partner's growth and by extension Avaya's and we know that a vibrant channel ecosystem is the way to achieve this.'

Receiving the award, Central's Managing Director, Andrew McDougall said: 'Gaining the title of EMEA Business Partner 2008 cements our place as a leading Avaya Platinum Partner and is an indication of our increasing penetration into European markets. We are very pleased to have been recognised by Avaya for the third consecutive year as UK Business of the Year 2008 and these two awards reflect our exceptional technical ability in providing leading edge innovative solutions and applications that serve the unique needs of our customers.'

About Central

Working in partnership with clients, Central provides innovative solutions that encompass infrastructure, application delivery and services. These extend beyond supply and services to incorporate assisting customers in defining their communication strategies; and designing, customising, building and implementing effective solutions that address key business and technology issues, delivering real business benefits. Their multi-vendor reseller capability allows them to offer a high level of integration across a broad portfolio of products, which has in turn enabled them to lead the field in consolidation and convergence solutions. The emergence of IP has allowed them to implement global communications solutions with a focus on Contact Centres, Unified Communications and CRM.

For further information on Central Telecom please view: http://www.central-telecom.co.uk

For further press information contact: Julie White, PR Director, +44-1283-560320, jwhite@central-telecom.co.uk