REDWOOD CITY, California, April 21 /PRNewswire/ --

Ceon today announced the launch of its innovative Rapid Product Modeling (RPM) service. The Ceon RPM service enables Communication Service Provider business executives to quickly, easily, and more importantly, economically, take the required initial steps to begin the product management transformation process across their enterprise.

Line-of-business executives within communications service providers have recognized the strategic imperative to transform their enterprise product management processes to support the rapid delivery of differentiated converged products. Furthermore, most have recognized the need to eventually adopt purpose-built product lifecycle management (PLM) and product catalog solutions.

These executives recognize that taking a strategic approach to product management will increase their competitiveness, and adoption of full-featured product lifecycle and catalog management solutions will enable them to speed-up, streamline and simplify the development, launch, configuration and management of their products.

Given the scale of the overall challenge, operator business executives face a variety of organizational, process and IT system roadblocks. In most cases, these business executives do not have a clear idea on how to get started down the transformation path.

Ceon RPM is the answer. RPM is a 'fast start' approach that serves as the proving ground and catalyst for mobilizing the organization in making the broader commitment and investment to execute the required product management initiatives.

As part of an RPM project, Ceon consultants will help the operator standardize how products are represented and modeled, map an agreed to subset of the operator's existing products to the new standardized information model (TeleManagement Forum SID-based), and enable testing, viewing and validating the product structure and definitions by the relevant operator personnel involved in the project. To read the detailed service description document, visit http://www.ceon.com/rpmdoc.html.

About Ceon

Ceon is a leading provider of product lifecycle management and fulfillment software for dynamic and bundled product offerings. Ceon's breakthrough Product Control Center (PCC) solution is the communication industry's first purpose-built and standards-based system focused on enabling service providers to construct, manage, and deploy a layered product catalog that includes the full technical and commercial definition of products. PCC supports extended attributes, complex business rules, constraint processing, multi-user collaboration, entity revision management, lifecycle state management, a SID-based data model, and online order configuration and price calculation support. http://www.ceon.com.

CONTACT: Yogen Patel Ceon Corporation +1-650-817-6346

Web site: http://www.ceon.com

Yogen Patel of Ceon Corporation, +1-650-817-6346