BLETCHLEY PARK, England, November 30 /PRNewswire/ -- Ceravision Ltd, the inventor and world leader in High Efficiency Plasma (HEP) technology has formed a strategic alliance with Toshiba Electronics to accelerate development of advanced magnetrons for lighting applications.

Tim Reynolds, Ceravision's CEO, states: We are delighted to have Toshiba Electronics as our partner. This programme will allow us to further develop the efficiency of our technology with a world-class provider. Our supply agreement with Toshiba will also further enhance the quality of our components, as well as giving confidence to our customers that their volume requirements can be met. We have tried and tested many commercial magnetrons over the last year and Toshiba has consistently demonstrated industry-leading performance.

Whilst our High Efficiency Plasma technology's performance already greatly exceeds that of incumbent technologies, achieving even greater efficiencies remains our primary goal. This partnership will allow us to extend our system's advantages, whilst further increasing the amount of energy our products save.

Ted Schurch, General Manager Sales, Toshiba Electronics Europe, comments: Ceravision is a highly innovative company whose technology advances are leading the way in the development of new forms of high efficiency lighting. Toshiba is pleased that its super high efficiency magnetrons have been judged by Ceravision to be the best partners for its groundbreaking system.

Ceravision will shortly be releasing its first product family incorporating all of the benefits of High Efficiency Plasma. These include power savings of up to 67%, a reduction in the number of fittings of up to 50%, extended lifetimes and increased intelligent lighting controls. Named the Alvara (TM) range, the first product will be the Alvara (TM) 400, which has been designed to replace existing 400W products. Other products for sectors such as street lighting are due to follow shortly afterwards.

About Ceravision

Ceravision Ltd is the inventor and leading innovator in the field of High Efficiency Plasma lighting. Ceravision's revolutionary lamp system has been developed for use in a broad range of applications, using either solid state or magnetron based power sources. The Ceravision system can be scaled from 100 watts to 5 kilowatts and outperforms incumbent technology in a number of fields including warehouse, street and stadium lighting.

The Ceravision lamp is not just a single technology breakthrough but a combination of technical innovations involving high efficiency power systems, unique burner configurations and unique dose combinations, backed by a wide-ranging intellectual property portfolio. Ceravision's systems have been designed to be cost competitive in volume markets and not just limited to niche applications. See

About Toshiba

Toshiba Electronics Europe (TEE) is the European Headquarters for the electronic components business of Toshiba Corporation, which is the world's fourth largest semiconductor vendor according to estimates by Dataquest.

Providing design, manufacturing, marketing and sales, TEE was formed in 1973 in Neuss, Germany. The company now has headquarters in Dusseldorf, Germany and subsidiaries in France, Italy, Spain, Sweden and the United Kingdom. Company president is Mr. Hitoshi Otsuka and the total number of personnel in Europe is around 300.

Toshiba Electronics Europe offers one of the industry's broadest IC and discrete product lines including high-end memory, microcontrollers, ASICs, ASSPs and display products for automotive, multimedia, consumer, telecoms and networking applications. The company also has a wide range of power semiconductor solutions.

Toshiba Corporation is a leader in information and communications systems, electronic components, consumer products and power systems. The company's integration of these wide-ranging capabilities assures its position as an innovator in advanced components, products and systems. Toshiba operates a global network of more than 730 companies, with 199,000 employees worldwide and annual sales surpassing US$67 billion. See

SOURCE: Ceravision Ltd

CONTACT: For further information, please contact Susan Lee, Head ofBusiness Development, Ceravision, T: +44(0)1908-276-691, or see; For mediaenquiries, please contact Jane Allardice, Jane Allardice CommunicationsLtd, T: +44(0)1273-467-634, E: