COPENHAGEN, December 5 /PRNewswire/ -- This Monday, 7 December, the first day of the global climate summit (COP15), director Bjorn Lomborg of the Copenhagen Consensus Center will unveil two billboards in central Copenhagen designed to confront politicians and delegates with the message that the current approach to solving global warming is deeply flawed.
The billboards state:
TRYING TO CUT CO2 NOW ISN'T GOING TO WORK
There are better ways to FixTheClimate.com
Visitors to www.fixtheclimate.com will find the Center's proposal for a practical, effective alternative to the Kyoto approach.
The first billboard is being erected at Hojbro Plads, directly opposite the Danish parliament.
The second billboard is being erected at Ostersogade 32, a busy downtown Copenhagen street-corner.
The billboards will be erected between 8 and 9 AM on Monday the 7th of December.
The billboards will be supplemented by video advertisements on the Copenhagen metro (which delegates will use to reach COP15) and thousands of free postcards in bars, cafes and other spots throughout Copenhagen.
SOURCE: Copenhagen Consensus Center
CONTACT: To schedule an interview with Bjorn Lomborg, or for moreinformation, please contact: David Young, +45-3815-2259, Mobile: +45-2782-0644, email@example.com; or Allan Mayer, 42West, +1-310-477-4442,Allan.firstname.lastname@example.org