VANCOUVER, Canada, July 29 /PRNewswire/ --

The latest comScore Media Metrix numbers now rank the free dating site Plentyoffish.com as the leading dating site in both North America (U.S.A. + Canada) and the United Kingdom.

Top 10 North American Dating Sites by Total Visits (000's) PlentyofFish 36,825 Singlesnet 29,896 eHarmony 19,269 Match.com 18,329 Yahoo!Personals 16,365 People Media Sites 12,340 TRUE.com 10,716 SparkNetworks 9,124 Mate1.com 4,847 Humor Rainbow, Inc 3,714 comScore Media Metrix. June, 2008, age 2+ universe Top 10 U.K. Dating Sites by Total Visits (000's) PlentyofFish 8,052 Meetic 4,024 Match.com 2,724 Gaydar.co.uk 2,617 GirlsDateForFree 1,392 WhiteLabelDating.com 1,120 EasyDate 1,110 Smooch.com 1,102 QuickFlirt 1,054 LoopyLove 853 comScore Media Metrix. June, 2008, age 15+ universe

On Monday 14th July, the CEO and Founder Markus Frind opened up his 26th floor office in downtown Vancouver. Plentyoffish.com has hired its first six employees, the first six of a planned thirty person team that is being assembled to help roll out new advertising programs.

Users don't pay for memberships but Plentyoffish.com makes over US$10 million a year from advertising from Google Adsense and numerous CPA programs. The site is run on Microsoft ASP.net and is highly optimized to provide behaviorally based matchmaking to its users. "We introduce singles to other singles based on their actual search behavior on the site," stated CEO/Founder Markus Frind. "Singles generally don't really know what they want but their behaviors are a key indicator of their true underlying desires."

Analyst and dating industry consultant Mark Brooks commented, "Plentyoffish.com has grown to this #1 spot because quite simply, it works."

About Plentyoffish

Plentyoffish.com was created and founded by Markus Frind in 2003 and has changed the face of the online dating industry by showing singles they don't have to pay to find love. Driven almost entirely by word of mouth referrals, Plentyoffish has grown to be the #1 dating site in the world, overall. #1 in North America, and #1 in the UK when ranked by activity. (Rankings listed at OnlinePersonalsWatch.com). Every day, more than 800,000 singles login to Plentyoffish.com as their online dating destination of choice.

Media Relations

Please call Mark Brooks at +1-212-444-1636 or email mark@courtlandbrooks.com for more information and to arrange interviews with Markus Frind, or for a referral to a comScore analyst.

Web site: http://www.Plentyoffish.com http://www.onlinepersonalswatch.com

Mark Brooks for Plentyoffish.com, +1-212-444-1636, mark@courtlandbrooks.com