LONDON, December 20 /PRNewswire/ --
- Amazon Sites Grows 13% to Reach Highest Ever U.K. Audience
comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released its report on the most visited and fastest growing Internet properties in the U.K. for November, based on data from the comScore World Metrix audience measurement service.
Top 10 Properties for November
Google was the most visited property in November, with 29 million unique visitors age 15 or older, and reaching 89 percent of the total U.K. Internet audience. Google was followed by Microsoft Sites, which attracted 27.3 million unique visitors, an 84 percent reach. Online pure play retailer Amazon Sites was the fastest growing top ten property, increasing total traffic 13 percent to 16.2 million unique visitors -- its highest ever U.K. audience.
Bob Ivins, EVP of European Markets for comScore said: "Online retail has clearly been the fastest growing sector in the U.K. this November, and we are seeing this popularity across the board, from online pure play retailers like Amazon Sites, to multi-channel high street stores like John Lewis and Debenhams."
Top 10 U.K. Online Properties Ranked by U.K. Unique Visitors November 2007 vs. October 2007 Total U.K., Age 15+ - Home and Work Locations(i) Source: comScore World Metrix Total Unique Visitors (000) Property Oct 2007 Nov 2007 % Change % Reach Total U.K. Internet Audience 32,444 32,711 1 % 100 Google Sites 29,061 29,042 0 % 89 % Microsoft Sites 27,429 27,332 0 % 84 % eBay 22,191 22,414 1 % 69 % Yahoo! Sites 21,400 21,255 -1 % 65 % BBC Sites 18,860 18,897 0 % 58 % Amazon Sites 14,265 16,154 13 % 49 % Ask Network 15,920 15,563 -2 % 48 % Wikipedia Sites 14,248 14,160 -1 % 43 % Time Warner Network 14,229 14,026 -1 % 43 % Fox Interactive Media 12,718 12,186 -4 % 37 % (i) Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs
Ten Fastest Growing Properties for November
With the Christmas shopping season well underway in November, the top ten fastest growing U.K. properties was comprised entirely of online retail sites, of which all were multi-channel high-street stores. The largest increases were seen at two toys and games sites. Game.co.uk was the fastest growing retail property, up 52 percent to 3.5 million unique visitors. It was joined by Toysrus Sites, a multi-channel toy retailer selling computer games and consoles as well as more traditional toys, which grew 47 percent to 3.4 million.
John Lewis Partnership was the third fastest growing retail property in the U.K. in November, up 39 percent to 3.4 million unique visitors. It was joined by a number of other high-street retail stores, including Woolworths Group, which was up 37 percent to nearly four million unique visitors, Dixons Stores Group, up 28 percent to 6.8 million, and Debenhams, up 26 percent to 2.7 million unique visitors.
Top 10 U.K. Gaining Properties Ranked by Percentage Change in U.K. Unique Visitors November 2007 vs. October 2007 Total U.K., Age 15+ - Home and Work Locations(i) Source: comScore World Metrix Total Unique Visitors (000) Property Oct 07 Nov 2007 % Change Total U.K. Internet Audience 32,444 32,711 1 % Game.co.uk 2,336 3,544 52 % Toysrus Sites 2,295 3,363 47 % John Lewis Partnership 2,420 3,365 39 % Woolworths Group plc 2,911 3,999 37 % Boots Plc 2,565 3,369 31 % Dixons Stores Group 5,255 6,751 28 % Debenhams 2,110 2,669 26 % Wal-Mart 3,253 4,105 26 % Littlewoods Shop Direct Group 4,428 5,398 22 % HMV 3,958 4,820 22 % (i) Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs
comScore, Inc. (Nasdaq: SCOR) is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes. comScore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. comScore services are used by more than 800 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports, Nestle, Starcom, Universal McCann, the United States Postal Service, Verizon, ViaMichelin, Merck and Expedia.