LONDON, October 30 /PRNewswire/ --
- Back to School Season Boosts Traffic to Wikipedia By 15 Percent
- Retail and career sites also show seasonal growth
comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released its report on the top ranking and fastest growing Internet properties in the U.K. for September, based on data from the comScore World Metrix audience measurement service.
Top 10 Properties for September
Google was the most visited property in September, with 28.6 million unique visitors age 15 or older, reaching 89 percent of the total U.K. Internet audience. It was followed by Microsoft Sites, which attracted 26.9 million unique visitors, an 83 percent reach.
Wikipedia, a site whose growth had leveled off over the summer, was the fastest growing property in the top ten in September, increasing by 15 percent to attract its highest ever U.K. audience of 13.3 million unique visitors. The online encyclopedia site showed a similar increase a year ago, when it grew by 18 percent to 8.2 million unique visitors between August and September 2006, reflecting the impact of students returning to their studies in September.
Students' return to school also gave a boost to Amazon Sites, which grew 3 percent over the previous month to attract 13.6 million unique visitors in September - reaching 42 percent of the total U.K. Internet audience.
Top 10 U.K. Online Properties Ranked by U.K. Unique Visitors September 2007 vs. August 2007 Total U.K., Age 15+ - Home and Work Locations(i) Source: comScore World Metrix Property Total Unique Visitors (000) % Reach Aug 2007 Sept 2007 % Change Total U.K. Internet Audience 31,918 32,179 1% 100% Google Sites 28,345 28,578 1% 89% Microsoft Sites 26,759 26,852 0% 83% eBay 21,559 21,438 -1% 67% Yahoo! Sites 21,039 20,843 -1% 65% BBC Sites 18,578 18,688 1% 58% Ask Network 14,815 15,001 1% 47% Time Warner Network 14,322 14,310 0% 44% Amazon Sites 13,261 13,596 3% 42% Wikipedia Sites 11,534 13,293 15% 41% Fox Interactive Media 13,032 12,542 -4% 39% (i) Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
Top Gaining Properties for September
Fish4 Sites was the fastest growing property in the U.K. in September, increasing 34 percent to 2.9 million unique visitors. This growth can be attributed to the popularity of the property's career resources site, Fish4jobs. Traffic to the site nearly doubled in September, making Fish4jobs.com the most visited career site in the UK for the month. September is typically a month that sees increased traffic to career sites following a slower summer period.
Two multi-channel retailers appear in the fastest growing list. Popular high-street entertainment retail chain HMV saw traffic to their site increase by 25 percent to 3.4 million unique visitors. Arcadia Group, the company responsible for leading high street stores such as Topshop.co.uk and Burton.co.uk saw total online traffic to their sites increase 17 percent in September to 2.7 million unique visitors.
Bob Ivins, EVP of International Markets at comScore, observed: "Seasonal trends had their typical impact on U.K. Internet use in September. The start of the school year drove traffic to online retail sites, encyclopedia sites, and career sites."
Two popular European blogging sites WordPress and Six Apart Sites also enjoyed traffic growth. WordPress, which provides downloadable software for Internet bloggers, increased 25 percent to 3.8 million unique visitors, whilst Six Apart Sites grew 23 percent to reach 3.5 million unique visitors.
Top 10 U.K. Gaining Properties Ranked by U.K. Unique Visitors September 2007 vs. August 2007 Total U.K., Age 15+ - Home and Work Locations(i) Source: comScore World Metrix Property Total Unique Visitors (000) Aug 2007 Sept 2007 % change Total U.K. Internet Audience 31,918 32,179 1% Fish4 Sites 2,167 2,897 34% British Airways 2,898 3,792 31% Answers.com Sites 2,603 3,327 28% HMV 2,745 3,435 25% WordPress 3,030 3,780 25% Six Apart Sites 2,875 3,529 23% ITV Sites 4,127 4,968 20% Sun-Times Media Group, Inc. 2,346 2,760 18% Arcadia Group Limited 2,313 2,709 17% Wikipedia Sites 11,534 13,293 15% (i) Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes. comScore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. comScore services are used by more than 700 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports, Nestle, Starcom, Universal McCann, the United States Postal Service, Verizon, ViaMichelin, Merck and Expedia. For more information, please visit www.comscore.com
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Jamie Gavin of comScore, +44-(0)-207-099-1775, email@example.com