LONDON, February 26 /PRNewswire/ -- watchdog, a proactive and cost effective monitoring system developed by CSi, automates the time-consuming task of manually monitoring and removing infringing auction listings from a number of trading sites.
Counterfeit goods and brand infringing products appearing on internet auction sites such as ebay, amazon and b2b trade boards such as Alibaba, cause significant financial and negative brand reputation risk in terms of lost revenue, consumer loyalty, sub-standard performance and alarmingly, health and safety issues.
All brands are at risk. Popular fashion brands, for example, are an easy target for counterfeiters, as the consumer demand for the latest must have attitude outstrips supply. Counterfeiters fill that gap.
Traditionally counterfeit has been associated with the fashion industry but perhaps more alarmingly for the consumer is the targeting of the automotive and electrical industries. Are those cheap brake disks on the auction site really the bargain they appear to be? More often than not these counterfeit goods are being passed off using the brand owner's original images and logos.
Assessing where and how your brand is under attack will allow you to allocate resource as cost effectively as possible. Staying on top of this evolving problem requires structured monitoring.
watchdog Benefits:
1. Monitors eBay, amazon, ebid, alibaba and many other trading sites for suspicious and infringing items, 24/7, 365 days a year.
2. Automates the time draining manual process of removing infringing items responding to the offending seller with immediate Cease and Desist letters and Digital Millennium Copyright Act notices.
3. Locates international sellers selling into the European Economic Area preventing grey market activity and the loss of revenue such markets cause.
4. Gathers intelligence on offending sellers and securely collects and stores an automated evidential package for future legal actions.
5. Produces comprehensive management reports highlighting success rates, removal figures, turnover, seller statistics and tracks the progress of response.
6. Allows users to establish where auctions originate.
7. Searches auction listings for the brand owner's original electronic Images and logos copied from their website preventing passing off sales.
8. Recognises authorised sellers ensuring that bulk de-listings do not upset legitimate sellers.
9. Manages and automates the email obligations under eBay's VeRO notice scheme, as well as responses from offending sellers.
10. Demonstrates to offending sellers that proactive action is being taken.
Commercial Security International Ltd (CSi) provides discreet, professional and cost effective investigation services for companies and private individuals.
Chaired by Roy Ramm, former Commander of the Metropolitan Police, our professional team of consultants, expert investigators and operatives all have successful experience of working with organisations in the public and private sectors.
In addition to our traditional investigations, CSi has a dedicated department that has developed investigative software products to assist our clients protect their brand, products and company from on-line infringement and negative reputation.
Contact: James Ramm - james.ramm@comsec-international.com Neil Miller - neil.miller@comsec-international.com Commercial Security International Limited +44(0)2075537960 123 Aldersgate Street, London, EC1A 4JQ.
http://www.comsec-international.com
Contact: James Ramm - james.ramm@comsec-international.com, Neil Miller - neil.miller@comsec-international.com, Commercial Security International Limited, +44(0)2075537960, 123 Aldersgate Street, London, EC1A 4JQ
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