LONDON, March 14, 2011 /PRNewswire/ -- With the machine to machine market exploding and 29.5 million M2M connections in Europe at the end of 2010 (Source: Berg Insight), it is clear that M2M presents a prime and lucrative opportunity for stimulating revenue growth. As such, the profile and importance of The Internet of Things is raised and the potential of RFID realised.

Dr. Florent Frederix, Head of RFID Sector, Information Society and Media Directorate-General for the European Commission, has conducted extensive research into this emerging area. At M2M Forum Europe ( Dr.Frederix will present the policy project of the European Commission with respect to the mass deployment of the emerging Internet of Things applications (Internet connected objects). The overview will document ongoing European work and scheduled research and policy activities.

M2M Forum Europe ( will bring together experts in the machine to machine market from across Europe and Scandinavia to discuss the market opportunities, how to climb the M2M value chain and how to develop strategic alliances with other M2M partners.

Tom Gardner, Wholesale Sales Manager at Three said, "The event will be a great opportunity for M2M stakeholders to share opinions, experiences and best practices in the fast growing 3G M2M and Connected Devices market."

M2M Forum Europe ( will hear from thought-leaders in the field including:

- Marc Overton, VP Wholesale, Everything Everywhere - Carlos Julio Lourenco, Head of Business Unit, Optimus - Ana Tavares Lattibeaudiere, Head of Embedded Mobile, GSMA - Sandor Borbas, Senior Expert Business Strategy & Marketing, Magyar Telekom - Kim Bybjerg, Managing Director M2M, KPN - Mike Short, VP Technology, Telefonica O2 UK

The M2M Forum Europe ( download centre features complimentary M2M articles and a podcast by Keith Nurcombe on Mobile Health. This will be the theme for the post-conference Focus Day on 9th June 2011.

M2M Forum Europe will be held from 6th-9th June 2011 at Chelsea Football Club, London, United Kingdom - the conference programme is available for download at

Notes to Editors:

M2M Forum Europe ( will be held from 6th-9th June 2011 at Chelsea Football Club, London, United Kingdom

For further information on M2M Forum Europe ( contact on +44(0)20-7368-9300 or email