LONDON, November 26 /PRNewswire/ -- TV Dragon Deborah Meaden, Bebo Founder Michael Birch and business advice site have joined forces in a nationwide search for the UK's smartest businesses. Scaling the length and breadth of the country, the Smarta 100 inaugural listing will discover and celebrate super smart small businesses that are traditionally overlooked.

Smarta and their panel of top entrepreneurs (which also includes Pimlico Plumber founder Charlie Mullins, Coffee Republic founder Sahar Hashemi and Smarta founder Shaa Wasmund) are looking for businesses doing something unique or disruptive, innovating in traditional industries, using efficient and ethical operating practices or making a special contribution to their community.

The Smarta 100 will be interviewed and showcased on (which already features over 700 videos of the UK's leading entrepreneurs) so that other businesses can be inspired by and learn from their experiences.

Smarta supporter Deborah Meaden said: Discovering great new businesses is a passion of mine as is encouraging businesses to think and work better. The Smarta 100 does both of these things - and celebrates the best of British business at the same time.

The criteria are simple - businesses must be privately owned, trading in the UK and employ fewer than 50 people. From November 25th, Smarta will be inviting entries from smart British businesses. The Smarta 100 will be announced in February 2010 when an exclusive event will be held for the final list. Go to to learn more.


The brain-child of entrepreneur Shaa Wasmund, is a free online business resource for small business owners. Supported by renowned entrepreneurs Theo Paphitis, Deborah Meaden and Michael Birch, provides advice and business tools as wells as a space where business owners can network and support each other. Smarta has more than 1,000 guides, case studies and video interviews in which leading UK entrepreneurs share their experience and knowledge. Visit to learn more

Notes to Editors

Smarta 100 criteria - Businesses must be privately-owned, trading and based in the UK - Businesses must employ fewer than 50 people Entries must give evidence of one or more of the following: - Unique, disruptive or original business concept or delivery - Exemplary customer service and satisfaction - Efficient and ethical operating practices - Financial success in excess of industry standard - Contribution to your local community - Fulfilment of personal goals - Determination to overcome obstacles and triumph in the face of adversity


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