CHICAGO, November 15, 2010 /PRNewswire/ -- David Widerhorn Consulting, LLC (DWC), a Chicago based financial technology consultancy, announced today that it has released a new product called TradeWarn. The product is the first of a new line of risk management and trading tools the firm plans to unveil over the coming months. TradeWarn is a fully automated risk management tool that helps traders and risk managers monitor account and portfolio performance by providing them with automated alerts if certain thresholds are met. Users can choose to receive alerts via email, text and/or computer messages. TradeWarn connects to multiple vendor APIs allowing for seamless integration with trading execution software firms are already using, such as CQG and CTS.

"We are proud to announce the release of TradeWarn," said David Widerhorn, owner and CEO, at DWC. "Risk management is a crucial component of trading success, especially given the recent shift towards automated trading. Our tool monitors portfolio performance in real-time and provides traders with alerts anywhere, anytime. The result is peace of mind at an incredibly affordable price point."

DWC has released a commercial for TradeWarn which can be seen here: http://www.youtube.com/watch?v=QQwBbryrHzI

DWC offers a variety of services ranging from custom API and trading software development to infrastructure build-outs and trading technology advisory services. More information on DWC can be found at their website, http://www.davidwiderhorn.com.

About David Widerhorn Consulting:

David Widerhorn Consulting (DWC) is a Chicago based financial technology consulting firm specialized at providing technology solutions for financial services firms, particularly in the area of trading and risk management. DWC understands the concerns of traders and risk managers, providing solutions focused on proper risk management and protection of confidential information in a timely manner. DWC prides itself in having the fastest turnaround times in the industry. DWC's key asset is their strong relationship and extensive experience working with vendors and technology providers firms already use. Recent DWC projects include global infrastructure build outs, automated trading software, Excel powered trading tools, low latency FIX messaging, back-testing tools, risk front-ends and much more!

Contact Information: David Widerhorn Consulting, LLC Office: 1-800-608-1067 Direct: +1-312-450-3344 info@davidwiderhorn.com

SOURCE: David Widerhorn Consulting

CONTACT: David Widerhorn Consulting, LLC, 1-800-608-1067, or direct,+1-312-450-3344, info@davidwiderhorn.com