LONDON, November 6 /PRNewswire/ --
- With Photo
E.ON, one of the UK's leading energy suppliers and Sponsor of The FA Cup, today launched its Carbon Footyprint campaign, which aims to reduce the carbon footprint of The FA Cup over the course of the 2007/08 season.
Starting from the First Round of The FA Cup sponsored by E.ON, the Carbon Footyprint campaign will encourage fans to make simple energy saving changes to help cut their own emissions. Fronted by Portsmouth and England goalkeeper, David James, it is hoped that the campaign will offset the 45,000 tonnes of carbon dioxide produced by The FA Cup in order to make the competition carbon neutral.(1)
The carbon emissions will be calculated for every match in every round of The FA Cup (including replays). The emissions will be calculated from the operational emissions from all participating clubs, the television emissions from viewers watching matches at home and the travel emissions produced by home and away fans.
By logging onto http://www.carbonfootyprint.com, football fans can find out about car sharing schemes in their area and choose from over 30 different pledges, such as fitting energy efficient light bulbs, taking a coach or walking to a game, or by watching the match together at the pub with friends.
One tonne of carbon dioxide will be saved over a season if:
- Ten fans travel to FA Cup matches by bus instead of the car.
- Seven fans each offer someone else a lift or car share to the ground.
- 11 fans don't overfill the kettle to make their half time cuppa.
- 21 fans each installed 1 low energy efficient light bulb at home.
- 1,000 fans watch just four FA Cup matches on a friends TV or at the pub and turn their TV off at home.
In return for making pledges, fans can stand to win a host of exclusive 'Money Can't Buy' FA Cup prizes for themselves. Throughout the season, E.ON will also be offering a series of promotions aimed at fans to reduce their carbon footprint.
From Round Two, E.ON will be organising events on match weekends across the UK, to get fans to watch a match together. To coincide with the Premiership clubs entering the competition in Round Three, E.ON will be offering free coach travel with National Express to selected away games.
Mike Thompson, Head of Sponsorship and Events at E.ON UK said:
"We want to use our expertise to help clubs and fans reduce the emissions produced by The FA Cup and believe that Carbon Footyprint is a simple and fun way to educate people on ways that they can make a real difference. How we all use energy and the impact we have on the environment is such an important issue for us as a company and for society as a whole. This is our biggest sponsorship campaign to date and we're really passionate about making it work and making a difference.
"To have David James, a well known environmental campaigner, supporting our activity adds real value and credibility. We hope that with his backing the campaign will drive fans to make enough carbon saving pledges on Carbonfootyprint.com to cancel out the emissions produced by The FA Cup."
Speaking at the launch David James said:
"E.ON's Carbon Footyprint initiative addresses the crucial issue of climate change, a subject that is very close to my heart. I think it's a great way to get the environmental awareness message out to football fans and shows that by making some very simple changes, fans can make a real difference.
"I'll be supporting the scheme and I urge my fellow players and football fans to get behind it, visit the web site and pledge to make a difference."
The Carbon Footyprint campaign follows the success of 'Save Your Energy for the Blues' an initiative run by E.ON in conjunction with Ipswich Town Football Club last season, which saw fans make over 14,000 carbon saving pledges to make the Blues the country's first ever carbon neutral football club.
Notes to Editors
(1) All carbon dioxide figures provided by CRed - the Carbon Reduction Programme.
- CRed have estimated that The FA Cup season 2007/08 will generate 42,054 tonnes of carbon dioxide. As the competition progresses and specific data become known, more accurate measurements will be made.
- This season's carbon dioxide output will be calculated and assessed by CRed on a Round-by-Round basis to ensure an accurate measurement.
- The estimated CO2 produced by The FA Cup could be enough to fill Wembley stadium approximately 21 times.
About the Carbon Footyprint campaign:
- E.ON is one of the UK's leading energy suppliers, providing gas and electric to millions of Britain's homes as Powergen. In addition to sponsoring The FA Cup, E.ON is also Sponsor of The FA Women's Cup, The FA Youth Cup and is The FA Schools Partner till 2010.
- Carbon dioxide emission calculations have been generated by CRed. CRed was founded in 2003 by the internationally renowned School of Environmental Sciences (ENV) at the University of East Anglia (UEA) to seeking sustainable solutions to climate change. CRed's target is to help society - organisations, communities and individuals - reduce its carbon dioxide (CO2) emissions by 60% by 2025, around 25 years ahead of the UK Government's aspiration.
- CRed will work with E.ON on the Carbon Footyprint campaign to calculate carbon dioxide emissions for every round of The FA Cup sponsored by E.ON, so that fans pledges can be evaluated in the context of the carbon dioxide produced by the 2007/8 FA Cup campaign. A flexible approach is to be utilised, allowing individual match characteristics to be included. Calculations will take into account both operational impact of all participating clubs and fans' travel carbon dioxide emissions.
- E.ON is one of the leading green generators in the UK, with 21 wind farms located from Cornwall to Northern Ireland. We also burn biomass material mixed with coal in two of our power stations and have recently finished building the UK's largest dedicated biomass power station at Lockerbie.
- Combined, our renewable portfolio generates enough green energy to power the homes in a city the size of Manchester.
- E.ON plan to spend GBP1bn on new renewables in the next five years, including new onshore and offshore wind, new biomass and wave and tidal power.
- E.ON has invested GBP53 million in energy efficiency in 2006. These measures included loft and cavity wall insulation, installation of energy efficient boilers and smart metering, a technology we are investing a further GBP12 million in over the next two years.
- E.ON's target is to cut the carbon released by each kW of electricity we generate by 10% between 2005-2012, having already reduced it by 20% since 1990.
- E.ON has 1,300MW of renewable capacity under development
- E.ON's non-operational carbon intensity dropped by 15.5% per employee in 2006.
- E.ON is investing GBP50 million in new technologies and approaches over the next 5 years, through the Energy Technologies institute.
- E.ON has Biodiversity Action Plans at many of its sites which align them with the UK target of significantly reducing biodiversity loss.
- E.ON Group aims to spend EUR3bn on green generation by the end of 2010.
For further information please contact: Sarah Kendall - Arena International, Tel: +44(0)20-7079-5920, Mob: +44(0)7793-124-810, Email: firstname.lastname@example.org; Simon Breakell - E.ON UK, Tel: +44(0)7702-668-400, Email: email@example.com