LONDON, May 14 /PRNewswire/ --

Pre-hospital emergency care in the form of ambulances is one of the key factors improving the quality of healthcare across Europe. As emergency cases are on the rise due to epidemiological reasons, accidents and terrorist activities, ambulance services are being accorded high priority by healthcare providers. To ensure efficiency and enhance ambulance services, healthcare providers need to increase the number of vehicles, impart proper training and incorporate technologically advanced devices in ambulances.

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New analysis from Frost Sullivan (http://www.medicaldevices.frost.com), Ambulances Services Market in Europe, provides insights into ambulances services, vehicle types as well as air ambulance services. In this research, Frost Sullivan's expert analysts thoroughly examine the following markets: vehicle ambulances and air ambulances in Western Europe.

The future of the ambulances services market in Europe will be determined principally by healthcare initiatives in individual countries, notes Frost Sullivan. As the incidence of heart attacks, strokes and road accidents rises, the onus of providing rapid and efficient patient treatment falls on healthcare authorities.

Ambulance services offer immediate medical care in case of emergencies. As the incidence of strokes, heart attacks and accidents escalates, it is imperative for healthcare systems to ensure proper and efficient medical care at the site of the incident or on the way to the emergency department. Healthcare systems across Europe have realised the importance of a well-developed ambulance system - including land-, air- and boat-based emergency services. Efforts are ongoing to enhance such services with additional staff training and the inclusion of advanced technologies.

Healthcare authorities are aware of the importance of having a highly developed ambulance service. However, the sector is plagued by complex legislation and regulations at regional levels, usually related to ambulance equipment and staff requirements/training. In addition, advanced technologies such as telemedicine and GIS are dependent on regional regulations, making it harder for their effective integration with ambulances.

It is important for healthcare systems to focus on providing immediate relief to patients, rather than make changes to regulations, states Frost Sullivan. As time is the most important factor in saving a patient's life, incorporating advanced technologies will drastically reduce mortality rates.

For medical device manufacturers, the best way to optimise the ambulance market for their products is to design their products such that they work durably within the rough environment of an ambulance.

Medical devices are used within the ambulance while it is in motion and hence more emphasis is given to features such as ruggedness, compactness, short start time and easy training, concludes the Frost Sullivan research. Equally important is the ability to be hooked to an IT system or telemedicine network.

If you are interested in a virtual brochure, which provides a brief synopsis of the research and a table of contents, then send an e-mail to Katja Feick, Corporate Communications, at katja.feick@frost.com, with your full name, company name, title, telephone number, company e-mail address, company website, city, state and country. Upon receipt of the above information, a brief brochure will be sent to you by e-mail.

Ambulances Services Market in Europe is part of the Medical Devices Growth Partnership Service programme, which also includes research in the following markets: European Markets for Haemostats and Tissue Sealants, European Bone Growth and Spinal Fusion Stimulators Markets, European Device Disinfection and Sterilisation Equipment Market and European Patient Temperature Management Market. All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants. Interviews with the press are available.

GIL 2009: Europe

Frost Sullivan has expanded its flagship Global Congress on Corporate Growth - GIL Global - into several major cities around the world including London. For the first time ever in Europe, Frost Sullivan will be hosting the Growth, Innovation and Leadership Congress 'GIL 2009: Europe' on 19-20 May, at the Sofitel St James in London. GIL Global is the industry's only event designed to support senior executives in their efforts to achieve sustainable, top-line growth. To register, obtain a programme agenda, explore sponsorship opportunities, or attend as a member of the media for GIL 2009: Europe, please contact Katja Feick, Corporate Communications Europe, at katja.feick@frost.com. One-on-One interviews with Frost Sullivan senior growth consultants are also being scheduled. For more information you can also visit http://www.frost.com/gilglobal

About Frost Sullivan

Frost Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best in class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best practice models to drive the generation, evaluation and implementation of powerful growth strategies. Frost Sullivan leverages over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from 35 offices on six continents. To join our Growth Partnership, please visit http://www.frost.com.

Ambulances Services Market in Europe M2F7 Contact: Katja Feick Corporate Communications - Europe P: +49-(0)-69-7703343 E: katja.feick@frost.com http://www.frost.com

Katja Feick of Frost Sullivan Corporate Communications - Europe, +49-(0)-69-7703343, katja.feick@frost.com; Photo: http://www.newscom.com/cgi-bin/prnh/20081117/FSLOGO