LONDON, April 29, 2010 /PRNewswire/ -- The market for ADAS features and sensors is undergoing a paradigm shift with volume car makers actively introducing new ADAS features. Total unit shipments of ADAS are likely to increase from 4 million units in 2009 to well over 11 million units by 2016, but the optional price of most of the ADAS systems are very high compared to what consumers are willing to pay.


To provide unique insights into the ADAS and sensors market, the Automotive Transportation Group at Frost Sullivan ( is pleased to announce that it will be hosting an online analyst briefing presentation on Tuesday, 4 May, 2010 at 4:00 pm BST.

This briefing will benefit vehicle manufacturers, ADAS suppliers, ADAS sensors suppliers, investment firms, insurance companies.

Highlights of the briefing include analyses of the European and North American market trends, forecasts of ADAS systems and Sensors, Legislative Trends, Vehicle Manufacturer (VM) Analysis.

Ten years into the introduction of ADAS, the industry for preventive safety is at a crucial halfway mark moving from an enterprise dominated by luxury makers toward commendable involvement of mass makers aided by innovation, competition and legislation, says P. Aswin Kumar, Senior Research Analyst at Frost Sullivan's Automotive Transportation Practice.

To participate in this briefing, please email Monika Kwiecinska at with: your full name, company name, title, telephone number, e-mail, address, city, state and country and a registration link will be e-mailed to you. You may also register to receive a recorded version of the briefing at anytime by submitting the aforementioned contact details.

Electric Vehicles Unplugged 2010: taking place at the House of Lords and at the Society of Motor Manufacturers Traders in London on June 22 - 23, will bring together key decision makers including Government, OEMs, Supplier Infrastructure companies and Major Fleet Managers, to provide insights into the structure of new business models and their implications for industry stakeholders. This unique workshop will also allow attendees to understand the position that key industry players are taking towards infrastructure and to debate the pros and cons of different solutions in development across Europe. If you are interested in joining us at this event, whether as a sponsor or an attendee, please contact Monika Kwiecinska, Corporate Communications for Frost Sullivan in Europe, at For more information you can also visit

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Contact: Monika Kwiecinska Corporate Communications T: +48-(0)-22-390-4127 F: +48-(0)-22-390-4160 E:

SOURCE: Frost SOURCE: Sullivan

CONTACT: Monika Kwiecinska, Corporate Communications, Frost Sullivan,+48-(0)-22-390-4127, fax: +48-(0)-22-390-4160,