LONDON, July 9 --

The mobile communications markets in Eastern Europe are growing strongly from
usage and revenues points of view. Defining these markets as emerging may no
longer be accurate as they are demonstrating high growth and looking for new


New analysis from Frost Sullivan (, Mobile
Communications in Eastern Europe: A View on Key Markets, assesses the market
situation in Eastern Europe through the analysis of six key markets: Bulgaria,
the Czech Republic, Hungary, Poland, Russia and Turkey.

Eastern European markets are fully penetrated and are rapidly adopting mobile
broadband solutions, notes Frost Sullivan Industry Analyst Saverio Romeo. The
mobile phone is becoming critical for fast connectivity and innovative services,
effectively substituting the lack of fixed infrastructures.

The main challenge to the industry currently comes from the economic recession.
The lack of credit for investments and the decrease in consumption will slow
down the growth experienced by Eastern European countries. Moreover, regulatory
limitations can hamper future developments.

The mobile industry’s response to this scenario consists of two main

Services and processes’ optimisation, in order to efficiently use
existing resources and reduce the need for capital investments is critical,
advises Romeo. Equally important is pursuing technological and strategic
innovation through synergic cooperation between participants with different
know-how with the aim to offer disruptive solutions to consumers at reasonable

Cooperation between regulatory authorities and the industry to overcome the
challenges of the market will be vital. Cooperation between public sector and
the industry for high-intensive investments, mainly infrastructures, will enable
sustained market expansion.

If you are interested in a virtual brochure, which provides a brief synopsis of
the research and a table of contents, please contact Joanna Lewandowska,
Corporate Communications, at, with your name,
company name, title, and contact details. Upon receipt of the above information,
a brief brochure will be sent to you by e-mail.

Mobile Communications in Eastern Europe: A View on Key Markets is part of the
Mobile Wireless Growth Partnership Services programme, which also includes
research in the following markets: Mobile Communications in Europe: Top Markets
Outlook 2008, European Mobile Content Market, Ad-based Content and
Communication: A Lucrative Avenue for the Mobile Industry and, Social Network
Analysis - Looking Inside Mobile Communities. All research included in
subscriptions provide detailed market opportunities and industry trends that
have been evaluated following extensive interviews with market participants.

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Mobile Communications in Eastern Europe: A View on Key Markets M326-65 Contact:
Joanna Lewandowska Corporate Communications - Europe P: +48-22-390-41-46 E:

SOURCE: Frost SOURCE: Sullivan

Joanna Lewandowska, Corporate Communications - Europe of Frost Sullivan,
+48-22-390-41-46, Logo: