LONDON, December 8 /PRNewswire/ -- Over the past couple of years, healthcare providers have gradually changed their perspective regarding the investment in healthcare information technology. Today, hospitals are investing in all-in-one integrated solutions to save costs. Market players in the Healthcare IT industry are in the process of creating new solutions or partner with other companies to bring an innovative product to market. At the same time, the industry is working ahead to narrow the gap between pharmacy automation systems and pharmacy management systems. In order to ease the overall workflow, pharmacy information systems should be integrated into other clinical and administrative solutions. Market participants are therefore preparing for intense competition by providing customized solutions and service at a competitive price.

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In its upcoming web conference taking place on Tuesday, 15th December 2009, at 4 p.m. GMT Frost Sullivan will focus on the European Integrated Hospital Pharmacy Information Systems Market. Research Analyst, Jayapradha T. Edavalath, will present an analysis of integration and technology trends, competitive factors driving the market as well as challenges and strategic recommendations.

To participate in this complimentary briefing, please email Katja Feick at katja.feick@frost.com with your full contact details. Upon receipt of the above information, a registration link will be e-mailed to you. You may also register to receive a recorded version of the briefing at anytime by submitting the aforementioned contact details.

This web conference will benefit solution providers and distributors by discussing emerging trends, challenges and providing forward projections for the European Hospital Pharmacy Information Systems market in Europe.

Integrated pharmacy information systems are replacing the stand-alone solutions in Europe. Hospitals have started to realize the value of an 'all-in-one solution'. It is the right time for vendors to come up with a more customized solution, observes Ms. Edavalath.

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Contact: Katja Feick Corporate Communications - Europe P: +49(0)69-77-0-33-43 F: +49(0)69-23-45-66 E: katja.feick@frost.com

SOURCE: Frost SOURCE: Sullivan

CONTACT: Katja Feick, Corporate Communications - Europe, Frost Sullivan,+49(0)69-77-0-33-43, fax, +49(0)69-23-45-66, katja.feick@frost.com