LONDON, July 7 /PRNewswire/ --

The medical device industry is one of the most vital and dynamic sectors of the
European economy. The industry is constantly driven by RD, which needs to keep
pace with the evolving demands of the medical fraternity.

(Logo: http://www.newscom.com/cgi-bin/prnh/20081117/FSLOGO)

New analysis from Frost Sullivan (http://www.medicaldevices.frost.com), European
Medical Device Company Profiles, finds that the global medical device market
comprises three main regions - the United States, Europe and Japan. The United
States represents the largest share with approximately 40 per cent, followed by
the European Union (EU) countries with 30 per cent and rest of the world with 30
per cent. The following segments are covered in the research: anaesthetic and
respiratory devices, cardiology and thoracic surgery devices, minimally invasive
surgical devices, neurology and neuromuscular devices, ophthalmic and optical
devices, orthopaedic and prosthetic devices, single-use surgical and disposables
and wound care/management and biomaterials.

If you are interested in a virtual brochure, which provides a brief synopsis of
the research and a table of contents, then send an e-mail to Katja Feick,
Corporate Communications, at katja.feick@frost.com, with your full name, company
name, title, telephone number, company e-mail address, company website, city,
state and country. Upon receipt of the above information, a brochure will be
sent to you by e-mail.

A number of large international companies are active in the field of medical
device manufacturing. Some, among these, are taking a leading position in the
European market.

The European medical device market is highly fragmented, with numerous niche
product lines representing modest market sizes, states Frost Sullivan Research
Associate Sree Vidhya Praveen. Companies involved in medical device
manufacturing range from large corporations producing a broad range of devices
and pursuing a global marketing strategy on a worldwide scale to small and
medium companies concentrating on a single product line or on a specific
geographic region.

The major competitors to European medical device manufacturers are traditionally
from the United States and Japan. However, European manufacturers have a strong
position in Europe, where approximately 78 per cent of the products sold are
manufactured within the EU.

Despite the gloomy economic trends, most medical device companies reported
positive domestic and international sales growth and continued optimism about
prospects for the industry in 2009. Now that the meltdown is fading, most
medical-device manufacturers are divulging their adaptation in times of rough
weather.

Manufacturers were capable of quickly adapting to market trends and were able to
achieve greater profit margins. Emerging markets in Asia, Eastern Europe and
Latin America constituted areas of potential growth for these European
producers.

Innovative and cost-effective products are likely to constitute the key elements
of success in the future, says Vidhya. The extent to which European producers
continue to compete depends on their willingness to engage in product
differentiation, increased RD expenditure and a coordinated research and
development policy with governing authorities.

European Medical Device Company Profiles is part of the Medical Devices Growth
Partnership Service programme, which also includes research in the following
markets: European Bone Growth and Spinal Fusion Stimulators Market, European
Tissue Sealants and Topical Hemostats Market and European Market for Biopsy
Devices. All research services included in subscriptions provide detailed market
opportunities and industry trends that have been evaluated following extensive
interviews with market participants.

Frost Sullivan, the Growth Partnership Company, enables clients to accelerate
growth and achieve best in class positions in growth, innovation and leadership.
The company's Growth Partnership Service provides the CEO and the CEO's Growth
Team with disciplined research and best practice models to drive the generation,
evaluation, and implementation of powerful growth strategies. Frost Sullivan
leverages over 45 years of experience in partnering with Global 1000 companies,
emerging businesses and the investment community from more than 35 offices on
six continents. To join our Growth Partnership, please visit
http://www.frost.com.

European Medical Device Company Profiles M368 Contact: Katja Feick Corporate
Communications - Europe P: +49-(0)-69-7703343 E: katja.feick@frost.com

http://www.frost.com

SOURCE: Frost SOURCE: Sullivan

Katja Feick, Corporate Communications - Europe, Frost Sullivan,
+49-(0)-69-7703343, katja.feick@frost.com ; Photo:
http://www.newscom.com/cgi-bin/prnh/20081117/FSLOGO