LONDON, March 11 /PRNewswire/ --

Frost Sullivan's latest Strategic Analysis of the European Market for Electric Corner Modules finds that the global market size for ECMs will be around one million units by 2020. Suppliers, rather than vehicle manufacturers (VMs), will promote the market for ECMs. Design flexibility, weight reduction and fuel savings will be the main catalysts implementing ECMs.

(Logo: )

Enhanced design flexibility and additional space due to the absence of the transmission and engine will boost the adoption of ECMs, notes Frost Sullivan Industry Manager Vijayendra Rao. The implementation of ECM will also act as a product differentiator for OEMs to showcase their technological expertise.

With the electric motors being integrated within the wheels, there is no additional drive force required to drive the vehicle. Thus, it will eliminate the need for conventional engine, transmission, differential and other powertrain components. The removal of powertrain components will not only create extra space but will also reduce the overall curb weight of the vehicle and further increase the fuel savings.

By-wire technologies will be required to implement in-wheel motors on all four wheels, remarks Rao. Also, OEMs' preference for centralised motors over in-wheel motors will pose a major challenge to the implementation of ECMs.

The installation of in-wheel motors on all four wheels will require by-wire technologies such as steer-by-wire, brake-by-wire and suspension-by-wire due to higher voltage requirements. European OEMs prefer centralised electric motors to in-wheel motors due to their simpler architecture. This will create a strong challenge for the market entry and the growth of in-wheel motors, particularly in the European market.

Motor, chassis and tyre suppliers will have to work closely to ensure the widespread uptake of ECMs. Moreover, ECM suppliers should target OEMs who have strong product portfolios in terms of hybrids and electric vehicles.

Furthermore, ECM implementation requires expertise in electric motors, steering, suspension, braking, electronics and tyre areas. Hence, different suppliers have to work closely with OEMs to promote the adoption of ECMs.

If you are interested in a virtual brochure, which provides manufacturers, end users, and other industry participants with an overview of the strategic analysis of the European market for electronic modules, then send an e-mail to Anna Anlauft, Corporate Communications, at, with your full name, company name, title, telephone number, company e-mail address, company website, city, state and country. Upon receipt of the above information, an overview will be sent to you by e-mail.

The Strategic Analysis of European Market for Electric Corner Modules is part of the Automotive Transportation Growth Partnership Services programme, which also includes research in the following markets: European Market for Micro, Mild and Full Hybrid Vehicle Technologies and, Strategic Analysis of European Market for Electric Vehicles. All research included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants. Interviews with the press are available.

Frost Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best in class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best practice models to drive the generation, evaluation and implementation of powerful growth strategies. Frost Sullivan leverages over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from 31 offices on six continents. To join our Growth Partnership, please visit

Strategic Analysis of European Market for Electric Corner Modules


GIL 2009: Europe

Frost Sullivan has expanded its flagship Global Congress on Corporate Growth - GIL Global - into several major cities around the world including London. For the first time ever in Europe, Frost Sullivan will be hosting the Growth, Innovation and Leadership Congress 'GIL 2009: Europe' on 19-20 May, at the Sofitel St James in London. GIL Global is the industry's only event designed to support senior executives in their efforts to achieve sustainable, top-line growth. To register, obtain a programme agenda, explore sponsorship opportunities, or attend as a member of the media for GIL 2009: Europe, please contact Anna Anlauft, Corporate Communications for Frost Sullivan in Europe, at One-on-One interviews with Frost Sullivan senior growth consultants are also being scheduled. For more information you can also visit

Contact: Anna Anlauft Corporate Communications - Europe P: +49-(0)-69-770-33-12 F: +49-(0)-69-23-45-66 E:

Anna Anlauft, Corporate Communications - Europe of Frost Sullivan, +49-(0)-69-770-33-12, fax, +49-(0)-69-23-45-66, Photo: