LONDON, June 17, 2010 /PRNewswire/ -- Frost Sullivan's upcoming Electric Vehicles Unplugged 2010 interactive workshop promises to be a particularly interesting event, coming as it does on the heels of the Emergency Budget. The new budget is to usher in a number of cost cutting measures albeit conserving the green objectives of the new UK government. This year's workshop will be the ideal forum for participants to hear newly elected Members of Parliament address how the government plans to further the cause of green mobility.

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The parliamentary debate at the House of Lords on June 22 will deliberate existing government measures while examining new incentives and programs needed to drive market growth and considering steps needed to build the UK into a centre of excellence for electric vehicle manufacturing.

It is critical that policy makers uphold their support of electric vehicles. Two vehicle manufacturers have already fixed their electric vehicle prices for the UK, and cutting back the incentive will threaten the UK's position as a priority market for EVs in Europe compared to other countries offering comprehensive benefits for EV makers, says Frost Sullivan's Automotive Transportation Director and Partner Sarwant Singh. The government must also support the manufacturing of EVs and batteries in the UK, as this innovative technology is all about hi-tech manufacturing and not low cost outsourcing.

The second day of the workshop will be held on June 23 at the Society of Motor Manufacturers and Traders (SMMT) and will feature key note presentations from top industry experts who will layout the potential business models and returns on investment, infrastructure strategies, and understand what opportunities exist for businesses in this exciting market. The event is set to be a perfect platform to establish open interactions between parliamentarians and industry stakeholders to share their respective issues, understand the priorities of regulators, and consider what the industry can offer us all.

If you are interested in more information on Frost Sullivan's interactive workshop Electric Vehicles Unplugged: New Business Models and Infrastructure Trends, please e-mail Monika Kwiecinska, Corporate Communications, at, with your full name, company name, title, telephone number, company e-mail address, company website and country. A limited number of complimentary passes are available to members of the press. Please visit

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Contact: Monika Kwiecinska Corporate Communications - Europe P: +48-22-390-4127 F: +48-22-390-4160 E:

SOURCE: Frost SOURCE: Sullivan

CONTACT: Monika Kwiecinska, Corporate Communications - Europe of Frost Sullivan, +48-22-390-4127, fax, +48-22-390-4160,