LONDON, June 22, 2010 /PRNewswire/ -- A major shift towards energy efficient products and integrated solutions is expected to increase the demand for Alternating Current (AC) Integral Horsepower (IHP) motors in Europe over the next 5 years. With the current economy showing signs of recovery and increasing industrial and consumer confidence, expansion projects are expected to be re-initiated in all the major end user segments, thereby enhancing growth prospects for the motor manufacturers.



This trend will be discussed during Frost Sullivan's next quarterly Analyst Briefing on the European AC Integral Horsepower Motors Market, on Wednesday, 30 June 2010, at 15.00 BST.

Increasing energy costs and energy efficiency regulations compel the motor manufacturers to provide energy efficient solutions to their customers at competitive prices, comments Sahitya Yerramreddy, Research Analyst for Frost Sullivan Industrial Automation and Process Control Practice. Further, the dynamics are changing as the industry opts for customized and integrated solutions instead of stand alone motors. All these changes, along with the incentives and rebates offered by utility companies, regulators and governments are expected to have a positive impact on the motors.

Highlights of the briefing include product, technology, and end user trends along with the growth opportunities on the market. Frost Sullivan's reports on low voltage AC IHP and on medium voltage AC IHP, which are to be published soon, cover EU-27 markets with all the end-user specific information. Energy efficiency regulations and market share analysis have also been included.

The briefing will benefit motor and drive manufacturers and related suppliers, distributors, Original Equipment Manufacturers (OEMs) and System Integrators (SI) by discussing some of the key areas of growth in the post recession market.

To participate in this complimentary briefing, please email Joanna Lewandowska at with your full contact details. Upon receipt of the above information, a registration link will be e-mailed to you. You may also register to receive a recorded version of the briefing at anytime by submitting the aforementioned contact details.

About Frost Sullivan

Frost Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best-practice models to drive the generation, evaluation, and implementation of powerful growth strategies. Frost Sullivan leverages over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from 40 offices on six continents. To join our Growth Partnership, please visit

CONTACT: Joanna Lewandowska Corporate Communications P: +48-22-390-41-46 E:

SOURCE: Frost SOURCE: Sullivan

CONTACT: Joanna Lewandowska, Corporate Communications, Frost Sullivan,+48-22-390-41-46,