LONDON, November 29 /PRNewswire/ -- Fuelmyblog.com, the global social network for bloggers, has launched a new service aimed at bringing well-known brands closer to the blogging community.

Fuelmyblog allows bloggers to promote their own blogs for free by networking and recommending others on the site by rating them with votes. It also hosts a forum, community written blog, competitions, interviews and other Web 2.0 features.

Now Fuelmyblog has launched a product review service linking well known brands with bloggers and a major social media platform.

Fuelmyblog Director Kevin Dixie said: More and more people are turning to the internet for product reviews with virtual trust taking over that of family and friends.

Fuelmyblog believes that in the current economic climate, online is the most cost effective route to marketing a brand or product and practically eliminates the need for expensive campaigns.

Reaching out to bloggers is an ideal way to embrace social media, create online buzz and grow a brand online. By using Fuelmyblog, direct contact to the bloggers is available and provides a trusted source with a strong relationship.

Kevin Dixie said: Companies working with Fuelmyblog simply select blogs to work with on a campaign, the bloggers have opted-in to receive and review products or test services.

The products are then sent directly to the blogger with some company background to test and then write an honest review based upon their findings. The blogger is not paid for the review and simply keeps the goods. This ensures there are high levels of trust with the bloggers readers and web surfers as the reviews are based on true experience , we do not tell them to be positive.

The service was launched recently with King of Shaves* running a blogger relations campaign asking 100 top bloggers to test its new Azor razor.

King of Shaves CEO and founder Will King said: As a company we are always looking at innovation in our products and how we engage with our customers. I have my own blog and immediately saw the potential of the Fuelmyblog campaign. The feedback we have had on the blogs involved has been terrific.

*King of Shaves won the 2008 'Best Company' award at the Real Business CBI 'Growing Business' awards.

For more information contact Kevin Dixie by email Kevin@fuelmyblog.com or by telephone on +44-207-193-5418

For more information contact Kevin Dixie by email Kevin@fuelmyblog.com or by telephone on +44-207-193-5418