LONDON, April 1, 2010 /PRNewswire/ -- Leading travel company Thomas Cook UK Ireland (, has appointed award-winning independent specialist SEO and PPC consulting and technology firm Greenlight (, to handle its SEO strategy.

Greenlight will manage Thomas Cook UK Ireland's search engine optimisation (SEO) marketing efforts - from strategic planning and development right through to implementation, to achieve Thomas Cook UK Ireland's online marketing objectives.

We wanted an agency that would be the guardian of our SEO ( strategy, says David Hilton, Deputy Director of eCommerce at Thomas Cook UK Ireland. Greenlight offers a range of high quality services and its strength of proprietary technologies are well reputed. The firm is trusted and highly regarded for its ability to achieve and deliver outstanding results.

Andreas Pouros, chief operating officer at Greenlight added:

SEO is clearly a key element of Thomas Cook's online strategies. We're delighted to be working with Thomas Cook to help make natural search account for more website traffic. It's an exciting opportunity and we are looking forward to helping Thomas Cook achieve its business objectives.

About Thomas Cook UK Ireland:

Thomas Cook UK Ireland is the second largest leisure travel group in the UK with around 19,000 employees. The company has a network of more than 800 high street stores, leading holidays ( websites, and some of the world's favourite travel brands.

Thomas Cook UK Ireland is part of Thomas Cook Group plc.

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About Greenlight:

Greenlight is an independent specialist SEO and PPC consulting and technology firm, the largest of its kind in Europe and the fastest growing. With over 100 blue-chip clients including Vodafone, British Gas, Interflora, Co-operative Financial Services and ghd, and a multitude of awards to its name, Greenlight is a leader in the search marketing space, and is recognised worldwide for its commitment to delivering record ROI for its clients and investing in the future of search.

In addition, Greenlight Search is considered the premier thought leader in the sector, publishing widely read industry reports, original research, speaking at most trade events, and delivering a highly respected search training programme in conjunction with the IDM. Greenlight was founded in 2001 and is headquartered in London, with offices in New York.

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SOURCE: Greenlight

CONTACT: Contact details: Krishna Rao, T: +44(20)3326-6232,