LONDON, September 24 /PRNewswire/ -- World Low Cost Airlines Congress 2008 - GuestLogix Inc. (TSX-V:GXI), the leading provider of on-board retail systems to the airline industry, today announced an agreement with Saudi Arabian Airlines Catering Company ("SAAC"), one of the largest airline caterers in the Middle East. The deal will result in GuestLogix' Mobile Virtual Store(TM) technology and platform being deployed on-board SAAC's airline customers in the region.
GuestLogix signed a multi-year agreement with SAAC, a partnership formed between the recently privatized subsidiary of Saudi Arabian Airlines and an investment group that includes Toulouse-based Newrest Group's ILC, its in-flight services logistics provider. SAAC's catering business not only supplies the needs of Saudi Arabian Airlines, with more than 18 million passenger trips annually, but also those of 80 other airline customers some of which are anticipated to come on stream with GuestLogix.
Tom Douramakos, President and CEO of GuestLogix, said:
"This is a significant development for GuestLogix as it marks our entry into one of the most rapidly growing markets in the world. Our technology platform and merchandising programs are designed to help airlines enhance their on-board travel experience thereby achieving higher levels of customer satisfaction and more profitable revenues."
The GuestLogix Mobile Virtual Store(TM) offers proprietary handheld devices designed for the passenger travel market and a customizable Web-based back-end payment processing, inventory tracking, merchandising and promotions management system. The solution enables airlines to process on-board transactions using cash, credit cards, gift cards, loyalty rewards, and coupons. It can also be integrated with existing airline front-end and back-office applications. The GuestLogix solution will be deployed, in part, to automate SAAC airline partner shopping services which are offered on-board, on ground and online.
Christophe Parent, CEO of Saudi Arabian Airlines Catering Company, said:
"The GuestLogix system will help us to completely automate on-board transactions, grow sales and introduce new services. Our airline partners are committed to service quality and innovation, and we look forward to working with the industry's leader to tailor our in-flight offerings and maximize comfort and experience on-board each flight."
Sébastien-Réginald Gras, General Manager of ILC, commented:
"This partnership, with exclusivity for the Saudi Arabia region, enables us to reinforce our current in-flight service offering and commit to quality and reliability across the whole supply chain."
About GuestLogix
GuestLogix (http://www.guestlogix.com) is the leading provider of on-board retail technology and solutions to the passenger travel industry. Through its proprietary Mobile Virtual Store(TM) platform, the Company provides air, rail and ferry operators the tools and products to become successful on-board retailers, enhance service and drive ancillary revenue growth. With a customer base consisting of world leading airlines such as American Airlines, Delta Air Lines, Southwest Airlines, Ryanair, Germanwings, TUIfly UK and Alaska Airlines, GuestLogix maintains agreements to serve more than a half billion passenger trips annually.
Forward-Looking Statements
This news release includes certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with GuestLogix' business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions "anticipate", "believe", "plan", "estimate", "expect", "intend", and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts, but reflect GuestLogix' current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations, including the matters discussed under "Risks and Uncertainties" in the Filing Statement filed on April 23, 2008 with the regulatory authorities. GuestLogix assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements.
<< (C) 2008 GuestLogix. All Rights Reserved. All other trademarks and trade names are the property of their respective owners. The TSX Venture Exchange Inc. has not reviewed and does not accept responsibility for the adequacy or accuracy of this release. >>
For further information: Media/Analysts: Josef Zankowicz, VP Marketing & Communications, GuestLogix, +1-647-500-1563, josefz@guestlogix.com; Investors: Kristen Dickson, Equicom Group, +1-416-476-7814, kdickson@equicomgroup.com; Sales: Bill Strachan, VP Sales EMEA, GuestLogix, +44-1494-616069, bills@guestlogix.com
For further information: Media/Analysts: Josef Zankowicz, VP Marketing & Communications, GuestLogix, +1-647-500-1563, josefz@guestlogix.com; Investors: Kristen Dickson, Equicom Group, +1-416-476-7814, kdickson@equicomgroup.com; Sales: Bill Strachan, VP Sales EMEA, GuestLogix, +44-1494-616069, bills@guestlogix.com
Comments