TORONTO, September 3 /PRNewswire/ -- GuestLogix Inc. (TSX-V:GXI), the leading provider of on-board retail technology and solutions to the airline industry, today announced that Southwest Airlines Co. (NYSE:LUV), America's most successful low fare airline, will deploy GuestLogix' Mobile Virtual Store(TM) on its flights and will eliminate the use of cash on-board. The implementation which is to be fully deployed September 9th is designed to enhance Southwest's profitability while providing new opportunities to improve travelers' comfort and convenience.

"Our goals are to enhance the overall customer experience, appeal to more travellers, and drive more revenue per flight," said Scott Halfmann, Vice President of Provisioning at Southwest Airlines. "GuestLogix is providing Southwest with an easy-to-use handheld device and service that our flight attendants found very convenient to operate. Southwest looks forward to offering Customers the ability to use credit and debit cards for purchasing cocktails, beer, wine, and Lo-Carb Monster energy drinks during flight."

Southwest provides single-class, comfortable air transportation which targets both business and leisure travelers. At yearend 2007, Southwest operated 520 Boeing 737 aircraft and provided service to 64 airports in 32 states throughout the U.S. and ranks as the largest U.S. carrier in terms of domestic passengers carried, representing more than 100 million passenger trips annually. Southwest recently announced its intention to open its expansive U.S. network to include Canadian destinations through a partnership with Canadian carrier WestJet (TSX:WJA).

"Our work with Southwest clearly underscores the airline industry's growing need to drive more profitable revenues using a platform that makes it easy to add new products and services," said Tom Douramakos, President and CEO at GuestLogix. "We're confident that we can assist one of the most outstanding airlines in the world in its desire to provide its customers convenience at the same time creating new sales with their payment methods of choice. This deployment cements the industry's recognition that GuestLogix has the defacto platform for on-board retailing."

The GuestLogix Mobile Virtual Store(TM) which comprises wireless POS devices and integrated web services enables airlines to become successful on-board retailers. It optimizes planning and forecasting, facilitates on-board sales transactions and provides intelligence on retail trends to support merchandising, promotions, and logistics. The solution accepts all forms of payment, including stored value cards, coupons and reward miles. GuestLogix' software also supports Southwest's industry-leading on-board inventory management processes to further enhance profitability.

About Southwest Airlines

After 37 years of service, Southwest Airlines (, America's leading low-fare carrier, continues to stand above other airlines -offering a reliable product with exemplary Customer Service. Southwest Airlines is the most productive airline in the sky and offers Customers a comfortable traveling experience with all premium leather seats and plenty of legroom. Southwest recently updated its gate areas and improved its boarding procedure to make flying Southwest Airlines even more convenient and simple. Southwest Airlines, the nation's largest carrier in terms of domestic passengers enplaned, currently serves 64 cities in 32 states. Based in Dallas, Southwest currently operates more than 3,400 flights a day and has more than 34,000 employees systemwide.

About GuestLogix

GuestLogix ( is the leading provider of on-board retail technology and solutions to the passenger travel industry. Through its proprietary Mobile Virtual Store(TM) platform, the Company provides air, rail and ferry operators, the tools and products to become successful on-board retailers, enhance service and drive ancillary revenue growth. With a customer base consisting of world leading airlines such as American Airlines, Delta Air Lines, Ryanair, Germanwings and Alaska Airlines, GuestLogix maintains agreements to serve more than a half billion passenger trips annually.

Forward-Looking Statements

This news release includes certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with GuestLogix' business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions "anticipate", "believe", "plan", "estimate", "expect", "intend", and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts, but reflect GuestLogix' current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations, including the matters discussed under "Risks and Uncertainties" in the Filing Statement filed on July 14, 2008 with the regulatory authorities. GuestLogix assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements.

(C) 2008 GuestLogix. All Rights Reserved.

The TSX Venture Exchange Inc. has not reviewed and does not accept responsibility for the adequacy or accuracy of this release.

For further information: Media/Analyst: Josef Zankowicz VP Marketing & Communications, GuestLogix +1-647-500-1563 Whitney Eichinger Public Relations Southwest Airlines +1-214-792-6604 Investor: Craig Armitage Equicom Group, +1-416-815-0700 x278

For further information: Media/Analyst: Josef Zankowicz, VP Marketing & Communications, GuestLogix, +1-647-500-1563,; Whitney Eichinger, Public Relations, Southwest Airlines, +1-214-792-6604,; Investor: Craig Armitage, Equicom Group, +1-416-815-0700 x278,