BERLIN and LONDON, March 20 /PRNewswire/ -- The London IFE 2009 international food drink event has over the last few days been introducing trade visitors to the latest trends in the food and beverage sector. Through ngn - new generation gmbh's interactive portal, exhibition organisers Fresh RM (a joint venture between Reed Exhibitions and Montgomery Exhibitions) have also for the first time been offering interested parties worldwide a comprehensive view of the entire exhibitor portfolio online.

Using the portal created by ngn, exhibition organiser Fresh RM has been able to simplify research into the latest products and exhibitor highlights for trade fair visitors. In addition, the online exhibition platform provides important Web 2.0 interactive tools allowing, for example, direct communication between exhibitors and prospective customers.

The portal enables exhibition organiser Fresh RM to create a detailed picture of the usage patterns and interests of the online visitors, which also allows future trends in the sector to be anticipated. The top most popular digital search terms show that, in addition to natural stimulants such as coffee and tea, the IFE 09's trade fair visitors are also especially interested in innovations linked with environmentally-friendly food packaging.

Following the creation of digital trade fair market places in Germany, Switzerland, the USA and Asia, the joint venture with Fresh RM represents ngn's first involvement in England. For more than ten years, ngn has been developing digital business models for leading exhibition organisers worldwide. With in-depth know-how as well as digital solutions and services, the Berlin-based company implements organic growth strategies to secure the future of today's exhibition business. Robert Drblik, managing director of ngn - new generation network gmbh is excited about the expansion in the European exhibition market: Over 1,000,000 page views to IFE 2009 Product Search emphasize the high acceptance of on-line exhibition platforms and confirm: nowadays digital information and information-exchange options going beyond the duration of a time-limited exhibition are an international and cross-sectoral requirement for trade fair visitors.

Paul MacDonald, Event Director of the IFE 2009 exhibition organiser Fresh RM, has also been won over by the IFE product search and adds: The IFE product search offers enormous advantages for exhibitors and visitors alike. They all benefit from effective new options, which without the transfer of our whole exhibition content onto the internet would never have been possible. Thanks to ngn's many years of exhibition experience worldwide, Fresh RM is now optimally positioned to be able to engage the interested public in the digital trade fair era.

About ngn - new generation network gmbh:

For more than 10 years, key international trade show organizers have relied on ngn - new generation network gmbh to pioneer and execute profit-enhancing digital business models. ngn's unrivalled depth of trade show industry experience, advanced digital solutions, and unprecedented client services provide organizers with an organic growth strategy to integrate their live events with digital, web-based media and secure their companies' future prosperity and profitability.

ngn's innovative content-rich online platforms bring dynamic information, product representation, and interactive portal features to the vanguard of integrated marketing solutions for organizers and exhibitors. Tradeshows worldwide have implemented ngn's digital solutions and services including Messe Berlin, NürnbergMesse, Deutsche Messe AG, Messe Schweiz, English trade show organizer Montgomery/Reed, US trade show organizers United Fresh, Diversified Business Communications, and PennWell Corporation as well as SES from Singapore.

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Press Contact: BrunoMedia Communication GmbH Bonner Strasse 328 50968 Köln Sabine Worgitzki Tel: +49-221-34-80-38-27 Fax: +49-221-348-038-60 Marthe Wolbring Tel: +49-221-34-80-38-13 Fax: +49-221-34 80-38-60

Press Contact: BrunoMedia Communication GmbH, Bonner Strasse 328, 50968 Köln; Sabine Worgitzki, Tel: +49-221-34-80-38-27, Fax: +49-221-348-038-60,; Marthe Wolbring, Tel: +49-221-34-80-38-13, Fax: +49-221-34 80-38-60,