LONDON, December 8 /PRNewswire/ --

In-car green technologies are set to shape the future of the European automotive industry. The key to developments, in this sector, will be advanced engine technologies.

(Logo: http://www.newscom.com/cgi-bin/prnh/20081117/FSLOGO)

Frost Sullivan's latest analysis (http://www.automotive.frost.com), Strategic Analysis of In-Car Green Technologies finds that cost effective advanced engine technologies are the key to high consumer acceptance. Also emission reduction across the supply chain is a key criteria in OEMs' supplier selection and purchasing policies.

If you are interested in a virtual brochure, which provides manufacturers, end users and other industry participants with an overview of the strategic analysis of in-car green technologies, then send an e-mail to Anna Anlauft, Corporate Communications, at anna.anlauft@frost.com, with your full name, company name, title, telephone number, company e-mail address, company website, city, state and country. Upon receipt of the above information, an overview will be sent to you by e-mail.

Sustainability and profitability of carmakers and suppliers is highly dependent on addressing the major challenge to the industry, the reduction of CO2 emissions, notes Frost Sullivan Team Leader, Krishnasami Rajagopalan. With the majority of OEMs and suppliers concentrating their RD efforts on the development of environment-friendly technologies, adaptability and customer acceptance based on cost and performance will be critical for the promotion of in-car green technologies.

While technological advances have helped to reduce CO2 emissions, it has also become important for consumers and local governments to support carmakers by optimising the use of private and public transport.

Engine downsizing, turbo charging, direct fuel injection, stop-start systems, electric power steering, low-rolling resistance tires and biofuels are the key in-car green technologies that OEMs and suppliers are interested in to address the issue of reducing CO2 emissions. However, these technologies reduce CO2 emission only to a maximum of 35-40 g/km, when offered together.

Advanced technologies such as hybrid propulsion systems, electric propulsion systems, HCCI, hydrogen propulsion systems and fuel cells have the potential to offer CO2-free transportation, remarks Rajagopalan. While these technologies and systems have either recently been launched in the market or are still in the development and testing stage, application feasibility and customer acceptance of these technologies continue to be lower compared to downsizing, turbo charging, direct fuel injection and stop-start systems.

To push in-car green technologies, OEMs should work with suppliers and develop cost-effective, eco-friendly technologies that will be accepted by the end consumers. Cost reduction can also be achieved through high-volume production and the sharing of development costs across multiple OEMs.

Strategic Analysis of In-Car Green Technologies is part of the Automotive Transportation Growth Partnership Services Programme, which also includes research in the following markets: A Strategic Assessment of the ACEA Agreement and its Implications on European OEMs, Strategic Analysis of the European Market for Micro Mild and Full Hybrids and Strategic Analysis of the European Market for Boosting Technologies. All research included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants. Interviews with the press are available.

Frost Sullivan, the Growth Partnership Company, partners with clients to accelerate their growth. The company's TEAM Research, Growth Consulting and Growth Team Membership(TM) empower clients to create a growth-focused culture that generates, evaluates and implements effective growth strategies. Frost Sullivan employs over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 30 offices on six continents. For more information about Frost Sullivan's Growth Partnership Services, visit http://www.frost.com.

Strategic Analysis of In-car Green Technologies M1C7 Contact: Anna Anlauft Corporate Communications -Europe P: +49-(0)-69-770-33-12 F: +49-(0)-69-23-45-66 E: anna.anlauft@frost.com

Anna Anlauft, Frost Sullivan Corporate Communications - Europe, +49-(0)-69-770-33-12, fax, +49-(0)-69-23-45-66, anna.anlauft@frost.com